Absolute Digital Media Explores World Social Media Penetration

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Following news that a quarter of the world’s population is expected to be using social media by the end of 2013, the online marketers at Absolute Digital Media have shared their thoughts on the growth of this marketing channel.

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the total number of social network users across the globe is expected to rise from 1.47 billion in 2012 to 1.73 billion by the end of 2013

According to the article, Social Networking Reaches Nearly One in Four Around the World, published June 18th in eMarketer, the total number of social network users across the globe is expected to rise from 1.47 billion in 2012 to 1.73 billion by the end of 2013. By 2017, it is predicted that the global social network audience will amass to 2.55 billion. Some of the countries expected to contribute towards this fast growth are India, Indonesia, Mexico, China and Brazil. In 2015, the more advanced social networks markets of North America, Eastern, Central and Western Europe will have the highest penetration rates worldwide.

The experts at Absolute Digital Media have noticed increasingly higher levels of interest in their social media marketing services. Providing social campaigns for clients from different industry backgrounds and budgets, the team reflect on the recent statistics.

“This latest research has shown a major increase not only in the amount of people now using social media but the amount by which they use it too. It was reported that this year, 67.7% of internet users around the world will use a social network at least once a month. This is good news for advertisers using these platforms, as their marketing efforts reach more of their audience.”

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

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Ben Austin
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