Davpack’s tweets save thousands for UK businesses

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When the Royal Mail introduced their new parcel pricing structure in early April, many mail order companies found they had to rethink the way they calculated their entire dispatch operations.

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The changes meant that some businesses suddenly faced delivery charges more than twice as high as previously, while those caught unawares discovered that using a postal box bigger than necessary could also incur a hefty surcharge.

To help its customers, Davpack designed and made a new range of boxes specifically sized to meet the Royal Mail ‘small parcel’ category; accidentally going into the next category, ‘medium parcel’, can be an expensive mistake.

Just as importantly, Davpack has been endeavouring to ensure all its customers are fully informed of the changes. That has included briefing people ringing in to the company’s Customer team to order postal packaging, alongside a co-ordinated campaign of emails, blogs and press releases.

Davpack has also been making full use of its social media sites to communicate its message. Twitter has been a particularly lively arena, as not only have Davpack’s tweets been reaching its hundreds of followers, but retweets have been spreading the word even further. And with others asking their own friends and followers for advice and getting pointed in Davpack’s direction, that has meant lots of potential new customers contacting Davpack in search of the kind of boxes the company now has on offer.

The most recent addition to this information campaign has been an infographic, which clearly illustrates the importance of choosing the right packaging. It points out that the British are the biggest internet shoppers in the world, with each of us spending £1088 online in 2012 – the next biggest are the Chinese, who each spent £703. It also shows that one billion parcels were delivered in the UK last year.

Perhaps most helpfully of all for those still getting to grips with the new system, it shows how quickly the cost of using too big a parcel can mount up for even a smallish company dispatching about twenty parcels a day.

Davpack’s Managing Director Barney Byfield explained: “At Davpack, we’re committed to helping our customers resolve all their packaging problems and opportunities, right up to the moment their product reaches their customer. That has traditionally meant providing strong yet lightweight postal boxes and tubes, which protect the contents without excessively pushing up the overall weight. Now the dimensions of a parcel are equally vital.”

“This new infographic, allied to the Twitter and Facebook campaigns, is a great way of reinforcing the message we’ve been passing on ever since we heard of the Royal Mail’s new pricing policy. That anyone sending parcels out as part of their business needs to know exactly how their budgets will be affected. We’ve calculated that the advice we’ve been giving and the new boxes we’ve designed will already have saved our customers tens of thousands of pounds in unnecessary extra costs.”

Meanwhile, the team at Davpack are astounded by the public support gained from its customers, by means of public reviews and recommendations. Many express their relief at finding a money-saving solution and delight with Davpack’s customer service. Recent comments on the Trustpilot review site have included one from a mail order business owner, who told: “What I ordered was out of stock so they offered an alternative at a lower price. Very pleased,” while another said: “I am really impressed and would have no hesitation recommending this Company to anybody looking for a great product and great service!”

For more information about the changes to parcel delivery prices, call Davpack’s Customer team on 0844 800 9844 or see the infographic on Davpack’s recently redesigned and relaunched packaging website.

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Barney Byfield
0844 800 9844
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