New Digital Marketing Firm Uses Old School Approach to Attract New Clients

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Ditch the pitch. OIRMS, a rising star in as a digital marketing and business intelligence firm, explains their anti-sales person approach to building solid 'Online Information and Relationship Marketing Services' for a complete solution to brand management for their clients.

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Can you imagine a world in which old school marketing techniques not only still produce results but thrive?

And wouldn’t it be nice to actually have a person interact with you during the transition from lead to conversion in a non-threating or pitchy way and without being worked over in a funnel?

Well one digital marketing firm believes so and they have built their service driven sales model around the whole concept of selling without pitching and have done so with a good measure of success.

According to OIRMS Co-Founder Dana Lorton, “As consumers my partner and I both hate being “pitched” and on some levels online marketers are put on par with used car salesmen, so we decided to take a completely different approach with leads in the fact that we listen to them which enables us to basically let our services sell themselves. As a matter of fact this approach has made the difference in converting a few lukewarm leads into conversions.”

He further adds, “We have eliminated the 'sales' in salesperson. I suppose you could call us ‘listenpersons’. In any case the reception to our 'sit back and listen' approach has provided our young firm with some much needed early revenue and we couldn’t be more excited with the results. Now it’s time to ramp-it up.”

OIRMS is a digital marketing firm whose owners take a holistic approach to creating online brand strategy and exposure. Both Dana and his business partner have each had a considerable amount of success marketing online but were both lacking each other’s expertise that would complement their individual skills, hence the formation of OIRMS. Their philosophy is to develop, and nurture long-lasting and profitable online relationships for their valued clients instead of on-off sales.

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