Chameleon Group Transforms Sales Outsourcing with Adaptable Business Development and Lead Generation Solutions

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Customized business development services designed to increase revenue and enhance sales pipeline. Comprehensive range of services including database management and enrichment, inside sales and lead generation, channel management and development and event fulfillment seamlessly integrated into client's existing sales efforts.

We are the polar opposite of ‘robotic’ telemarketers. Our sales team brings experience, knowledge, professionalism—as well as that personal touch—to inside sales. Our customers are buying results, and we make sure that’s what they get.

Chameleon Group ( announced today the availability of its customizable sales and business development solutions for global organizations of all types and sizes. Chameleon Group specializes in quickly adapting to any market to provide a wide range of outsourced services, including lead generation, account management, inside sales, channel development, database cleansing and management, and market research.

Being able to maintain and grow valuable market data is a struggle for many organizations, especially when the top priority for sales teams is to focus on quota-driven activities. With limited resources, ongoing time constraints, and competing priorities, organizations are often faced with the challenge of finding ways to improve the quality of their neglected data. This is why organizations around the globe have selected Chameleon Group as their strategic business development partner. The sales professionals at Chameleon Group understand that healthy prospect data is critical to the vitality of an organization’s sales pipeline and revenue growth. When it comes to business development and sales outsourcing services, Chameleon Group uses the most cutting edge sales techniques and technologies to ensure the success of every sales and marketing campaign.

Some of Chameleon’s a la carte services include:

Dedicated Sales Team

Chameleon’s highly trained sales professionals bring business intelligence and personalized customer service to each organization. With decades of experience in a wide variety of industries, each specialized team provides a focused sales approach in generating new opportunities, identifying key qualifying information in target markets, and building a healthy sales pipeline. Because Chameleon’s sales teams act as an extension of the organization, their services are transparent to current and prospect clients.

Inside Sales and Lead Generation

Chameleon Group generates, qualifies, and maintains sales opportunities through closure. Experienced sales personnel conduct business-to-business outbound calls to identify highly qualified opportunities for each market. Even when a call does not result in an opportunity, Chameleon sales reps carefully note key information about that contact for future follow-up and target marketing. They also work in conjunction with the in-house sales teams to help foster a high level of enthusiasm and commitment within the organization’s current base of business partners. At a management level, Chameleon provides weekly reports and meets regularly with an organization’s management team to monitor progress and shorten the sales cycle on the current quarter’s opportunities.

By outsourcing these services, an organization saves time and money, allowing them to focus their efforts on cultivating the leads that are generated by Chameleon. Dana Lariviere, President and CEO, states: “Chameleon Group is a best kept secret in inside sales. We bring decades of diverse experience to the table, and we are genuinely excited by the products our clients are selling. We are the polar opposite of ‘robotic’ telemarketers. Our sales team brings experience, knowledge, professionalism—as well as that personal touch—to inside sales. Our customers are buying results, and we make sure that’s what they get.”

List Management

The Chameleon sales team is constantly grooming their prospect database in order to market targeted, effective campaigns that meet each organization’s unique goals. The prospect lists that are provided to organizations are based on geography, industry/vertical, employee size, etc. Additionally, Chameleon scrubs target lists that are provided by business partners, identifying duplicate, incomplete, and outdated contact information. This database cleansing can be conducted on a regular basis, ensuring that an organization’s prospect data is always current. “Data needs to be fresh and alive; otherwise, it simply dies on the vine,” states Lariviere. “Healthy data is critical to any organization that wants to grow a robust sales pipeline and drive their revenue growth.”

Channel Management

Chameleon can provide a dedicated inside sales resource to perform various channel manager activities with the goal of increasing communication and handling all overflow activities. To achieve this goal, Chameleon’s services include building highly personalized and confidential web-based databases to house all contact information (contact name/information, call notes, quotes, forecasting, product sales, etc.). An organization can report on this data to provide management with accurate forecast numbers and to conduct email marketing campaigns directly from the system. Chameleon also provides outbound calling to high-level management to identify qualified business partners, manages training and webinars for business partners, and supports field sales managers in following up on opportunities and scheduling appointments.

Account Management

Chameleon Group provides customer mining and management and administers accounts through the use of various communication channels (phone, email, web). Working with the different departments in an organization, Chameleon identifies ways to reduce customer issues and resolution times, allowing busy field sales representatives to stay on task. This role also allows for Chameleon to process and close opportunities on a smaller scale.

About Chameleon

Founded in 2002, Chameleon Group has emerged as a leading provider of adaptable, professional and results-driven outsourced sales solutions ranging from Inside Sales and Account Management to Business Development and Channel Management.

As the Chameleon name suggests, we uniquely adapt to your existing sales environment and can provide as much or as little support as your organization requires. Whether you're a new start-up technology company or an established global corporation, we have a proven track record for quickly assembling specialized sales teams and customized programs that help you to build and maintain a healthy sales pipeline while proactively cultivating new opportunities within existing accounts.

With our distinctive sales model and professional and knowledgeable staff, sound, results-driven intelligence and flawless execution intersect to ensure highly successful outsourced results, every time.

For more information about Chameleon Group, call us toll free at 800.773.9182 or local at 603.570.4300 or email us at info(at)chameleonsales(dot)com.


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Dana Lariviere

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