Morristown, N.J. (PRWEB) June 19, 2013
GráficaGroup, a New Jersey-based, digital and traditional marketing and advertising agency that uses new thinking and technology to help businesses forge and retain lasting and profitable customer relationships, has developed a campaign to boost awareness and sales of PSE&G’s WorryFree home appliance protection plans and replacements.
The campaign introduces the fictional idyllic community of “WorryFree, NJ, where everyone is relaxed and nobody loses sleep over home appliance breakdowns.”
Media channels include digital signage at New Jersey Transit stations, digital highway billboards, web banners, direct mail, and radio.
Said GráficaGroup Creative Director Mark Drossman, “WorryFree, NJ personifies the end benefits of WorryFree protection plans and replacements – peace of mind, trust and relaxation. Those qualities bring to mind the nostalgic, peaceful, and largely glorified havens of our collective memory. As some of the creative executions say, ‘Life is good in WorryFree, NJ.’”
Celebrating 27 years in business, GráficaGroup is an award-winning, results-driven, digital and traditional agency that enables businesses to establish and nurture strong, meaningful relationships with customers across all categories. They include Fortune 500 and mid-sized B2B and B2C companies such as AT&T, Avaya, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Weichert Realtors and Wells Fargo Home Mortgage - as well as public sector and not-for-profit organizations. For more information, visit grafica.com.