StepLeader Launches Samsung Smart TV Apps: Partners with FOX Television Stations and WRAL

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StepLeader, the industry leader and innovator in delivering trusted content to mobile devices and connected TV’s, announces the launch of Samsung Smart TV Apps. Local media companies now have the ability to extend their content to Samsung’s Smart Hub app store in addition to Sony, Toshiba and VIZIO through the Yahoo! Connected TV Engine.

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According to eMarketer, 35 million US households will own an Internet-enabled TV in 2013, with that number projected to grow to 52 million by 2016. StepLeader takes the lead to ensure that their partners can distribute their content on any device that consumers use. In addition to content distribution, this new release supports both pre-roll and rich media advertising in Samsung. Through a national advertising partnership with Accelerated Media, smart TV owners can interact directly with rich media advertising, choosing from high-definition videos complete with multiple calls-to-action, such as finding a nearby location or contact form submission. Stepleader chose to partner with industry leader Accelerated Media due to their development expertise on all Smart TV platforms and 25+ years of advertising experience with major national brands. Said Nick Meyers, VP of Sales for Accelerated Media, “Local broadcasters are a great link to the consumer, and advertisers realize this. We’ve launched our ad platform into some of Stepleader’s key stations, such as Raleigh’s WRAL, WNYW in New York, KTTV in Los Angeles and many others.” Continued Meyers, “Interaction rates and app downloads are better than what we expected, and our national advertisers are pleased with the early results.”

“We see the growing demand for smart TV’s in the market coupled with shifting audience behavior as a tremendous opportunity to help our customers further engage their audience,” states Brian Handly, CEO of StepLeader. “The local TV audience is loyal, and wants to watch the news when it’s convenient to them. Reaching that audience with smart TV apps supports our mission to provide trusted content producers with the ability to earn revenue through engaging technology and effective, innovative advertising opportunities.”

The smart TV apps are available today in both the Samsung and Yahoo! Connected TV app stores.

About StepLeader
Located in downtown Raleigh, StepLeader formed in 2004 when it developed the nation’s first news app for local media. Today, the company offers solutions and thought-leading expertise to help trusted content producers deliver their stories across mobile apps, mobile websites and smart TV apps. StepLeader provides advertisers with transparent access to a nationwide audience, delivering more than 400 million ads monthly. StepLeader has a proven track record of delivering quality return-on-investment for its partners including Scripps Television Station Group, Fox Television Stations, Morgan Murphy Media, News-Press & Gazette Company (NPG) and Capitol Broadcasting Company.

Media Contacts:

Matthew Davis, Director of Product Marketing

About Accelerated Media, Inc.
Accelerated Media is a full-service developer of advanced TV advertising and related OTT and mobile device applications for global consumer products and broadcast programmers. Our advanced technology enables clients to interact with customers and viewers by bridging advertising and programming content through highly customizable, targeted campaigns that produce real-time metrics. Through our advanced technologies, we provide smarter media placement while reaching national audiences through major MSOs, OTT and mobile applications. Our team of experts also develops ad platforms and set-top box advertising technologies for major chip manufacturers and cable operators. Accelerated Media draws from more than 20 years of advanced advertising experience that has pioneered many of the first and most sophisticated national advanced ad campaigns in the U.S. Visit or call 720-733-9207.

Media Contact:

Accelerated Media
Nick Meyers, VP of Sales
303-601-8393 (m)
720-733-9207 (o)

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