"We are excited about the future direction of ISTH and its evolving brand," says Professor Michael Berndt, chairman of council of the ISTH.
Carrboro, NC, USA (PRWEB) June 20, 2013
For the first time in its 44 years, the ISTH, a global not-for-profit organization advancing the understanding, prevention, diagnosis and treatment of thrombotic and bleeding disorders, is unveiling a new logo and brand identity to increase the global impact of the Society. The logo replaces the original logo, and reflects the vibrancy and diversity of the ISTH. The new identity combines the Society’s notable past with its ambitions and goals for the future and reflects the mission and work of the ISTH. It will be formally unveiled on June 30 at the Opening Ceremony of ISTH 2013 in Amsterdam.
The new ISTH logo was decided on after embarking on a comprehensive journey over the last year to enhance the impact of the Society. Hundreds of organizational ambassadors, members, partners and stakeholders shared their comments, thoughts and visions for the Society to create a dynamic new identity. The new logo design was brought to life through a detailed creative process and unanimously adopted by ISTH leadership. This experience provided ISTH with the opportunity to craft an inspiring brand story that showcases the significant accomplishments of its members in transformative scientific discoveries, as well as its seminal contributions to standards and nomenclature in thrombosis and haemostasis. As such, the new identity offers a striking logo that takes important concepts such as leading-edge science, inclusiveness and engagement and infuses it with the historic, scholarly values of a leading global organization.
“Organizations such as the ISTH must constantly strive to look at the needs of its members and wider community and adopt new ways to have the greatest impact in their respective fields,” says Professor Michael Berndt, chairman of council of the ISTH. “The ISTH is at this particular crossroads and as we are developing and introducing new programs and activities aimed at fostering research, improving clinical practice and education, we felt that this new area of the Society should manifest itself also in the Society’s visual identity. We are excited about the future direction of ISTH and its evolving brand.”
The logo was created to complete the Society’s new visual identity, which will bring a cohesive look and feel to all online and print materials. It also highlights the Society’s commitment to building greater awareness of bleeding and clotting disorders and will help expand the ISTH’s global efforts. Along with the new identity, the ISTH moves forward more inspired, driven and connected than ever to ensure its members have access to the most current scientific knowledge, educational opportunities and avenues for professional networking necessary to be successful in their research and the development of new treatments and therapies for the millions of individuals worldwide impacted by clotting and bleeding disorders. Furthermore, the ISTH seeks to grow its global professional community, offer new exciting benefits to its members and broaden its international footprint and relationships worldwide.
An introduction video will be available on our website at http://www.isth.org on July 1. Additionally, a full virtual toolbox of the new ISTH logo and other key collateral items will also be available and accessible via the Society’s website during the first week in July. For questions, contact the ISTH Marketing and Communications Manager Louise Bannon at louise_bannon(at)isth(dot)org or via phone at +1 919-929-3807.
About Thromboembolic Diseases: A Major Global Health Concern:
Venous thromboembolism (VTE) is a major public health problem worldwide, contributing to an estimated >500,000 deaths in Europe and >300,000 deaths in the United States each year. VTE creates a major burden on healthcare systems with management of the condition often extending far beyond the initial event.
Founded in 1969, the ISTH is the leading worldwide not-for-profit organization dedicated to advancing the understanding, prevention, diagnosis and treatment of thrombotic and bleeding disorders. ISTH is an international professional membership organization with over 3,500 clinicians, researchers and educators working together to improve the lives of patients in more than 84 countries around the world. Among its highly regarded activities and initiatives are education and standardization programs, research activities; meetings and conferences, peer-reviewed publications and expert committees. Visit ISTH online at http://www.isth.org.
At ISTH 2013, over 8,000 of the world’s leading experts on thrombosis, haemostasis and vascular biology will come together to present the most recent advances, exchange the latest science and discuss the newest clinical applications designed to improve patient care. Through an extensive lineup of educational sessions, poster and oral communications, state-of-the-art lectures, medical industry exhibits and professional networking opportunities, the Congress promotes important scientific discourse and advancement.
Plan to attend our upcoming ISTH 2013 and the Annual Scientific and Standardization Committee (SSC) Meeting (http://www.isth2013.org) in Amsterdam, The Netherlands, from June 29-July 4, 2013. To register as a journalist, contact Louise Bannon at louise_bannon(at)isth(dot)org.