We expect this update to increase conversions for sellers who take PayPal, as it reduces friction in the checkout process.
Tucson, AZ. (PRWEB) June 26, 2013
Artfire.com, the premier online artisan marketplace, is updating its PayPal checkout option. PayPal Express will now be integrated into the initial quick cart, speeding the checkout process for millions of buyers around the globe who use PayPal as their primary payment method online.
"We expect this update to increase conversions for sellers who take PayPal, as it reduces friction in the checkout process," says Tony Ford, Artfire COO. Verified PayPal users are given the option to "Checkout with PayPal" earlier in the pop-up cart, making the payment process faster, easier and safer.
The new checkout flow will benefit both buyers and sellers. Setup is easy, transactions are quicker, and security is tighter, allowing sellers to stay focused on growing their business. PayPal buyers who use Express Checkout will only be required to enter their address once, as opposed to multiple times via the standard paypal integration.
If the address is left out on ArtFire but entered on PayPal, it gets sent back to ArtFire and attached to the order. This makes shipping information between ArtFire and PayPal more accurate and consistent, while reducing friction for the end user (buyer).
Sellers can also create and send professional invoices from their PayPal account or Microsoft Excel for free. Buyers will be able to pay right from the invoice; no PayPal account is required for buyers to use this service.
When sellers sign up for a PayPal business account, they get instant access to innovations that will allow them to accept all types of payments; online, in person, and even by mail.
Artfire, which usually undertakes any changes to the cart and payment systems on their site in the slower summer months, will continue to improve the checkout process in preparation for the peak gift giving holiday season.
By: Victoria Rendón