Portland, OR (PRWEB) June 25, 2013
Using CafeGive Social's platform, TechShop has developed a shareable Facebook app with a singular mission: to help America’s veterans gain new skills to become more competitive in the job market and start new businesses in their own communities.
In partnership with the U.S. Department of Veterans Affairs Center for Innovation (VACI) and GE's Get Skills to Work (GSTW) program, TechShop will be giving away free one-year memberships to 3,000 U.S. veterans, starting in June 2013. Memberships include full access to TechShop’s extensive library of tools and resources, along with free training—for one full year. The offer is good at any of their six US locations.
The social media campaign encourages people to share the TechShop "Veterans Video" on Facebook and Twitter with friends, family, coworkers, and veterans in your community. The goal being to generate awareness around their offer and make a difference for a US Veteran. The app makes it easy for supporters to help a veteran simply by watching the inspirational video and sharing.
"We feel fortunate to be able to build applications and campaigns that help businesses support their communities and give back," said Sandra Harris, CEO, CafeGive Social. "The Pass It On for Veterans" campaign is exciting both because TechShop is such an innovative business, and because the partners are dedicated to creating new opportunities for those that have served in our armed services. It is another step in our vision to create social media experiences that make a difference."
All a veteran needs to do to become a member is sign up at techshop.com/veterans. Each free membership includes $350 worth of group classes. Veterans can use TechShop's cutting edge training and equipment to become more competitive in the job market or pursue entrepreneurial goals. Program offerings will provide participating Veterans a choice of area of focus as well as guidance in selecting the advanced manufacturing-related courses that best meet their objectives as they transition into civilian life and careers.
"CafeGive is the perfect partner to help us create a campaign and experience that inspires people to support and share our effort to help America’s veterans gain new skills to join the maker movement and become more competitive in the job market, said Carrie Motamedi, Senior Director of Marketing, TechShop, Inc. "It was easy for us to create a custom branded campaign on their platform, and their social sharing helps us reach a broad audience which was important to us given our six U.S. locations. It's a natural extension that adds value to all partners."
For CafeGive Social, the TechShop Pass It On Campaign follows the May release of their Self-Serve platform for organizations, nonprofits, and consumers wanting an easy way to create cause marketing campaigns.
You can view the CafeGive Social campaign for Techshop HERE. Please watch the TechShop Veterans video and share it with friends and veterans across the country.
About CafeGive Social
CafeGive is the only company that combines social media marketing with social fundraising apps to increase the impact of cause marketing campaigns. Our product, CafeGive Social, helps businesses, nonprofits and marketing agencies quickly execute and measure branded social campaigns. CafeGive has helped companies, agencies and nonprofits of all sizes connect with consumers in a meaningful way that builds brand and reputation, raises awareness and money for causes to effect social change. Headquartered in Portland, Oregon, CafeGive is a privately held company. For more information, please visit CafeGive, http://www.cafegive.com.
TechShop is a creative community that provides access to tools, software and space. You can make virtually anything at TechShop. TechShop is a playground for creativity. Part fabrication and prototyping studio, part hackerspace and part learning center, we provide access to over $1 million worth of professional equipment and software. We offer comprehensive instruction and expert staff to ensure you have a safe, meaningful and rewarding experience. You can explore the world of making in a collaborative and creative environment.