Dunn&Co. Launches Startup 275 Carpool Campaign

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Idea-driven contest is part of an exclusive partnership with FDOT and TBARTA

The Florida Department of Transportation (FDOT), Tampa Bay Area Regional Transportation Authority (TBARTA) and Dunn&Co. have launched a campaign to encourage carpooling and minimize traffic along the I-275 improvement zone. Startup 275 invites carpool teams to use their commuting time to create an entrepreneurial idea, with presenting sponsor Cox Media radio station 97X awarding a $10,000 grand prize to “startup” the winner’s idea. Details and registration are available at the official startup275.com website.

Startup 275 is open exclusively to commuters who travel to and from work or school at any point between the Howard Frankland Bridge and the Hillsborough River at least 12 days per month. Participants must form a carpool team with other commuters and together create a novel idea, which can fall into a variety of categories, with the winning team ultimately being selected by the public. Each carpooler could also earn a $25 VISA® Gift card each month for fulfilling 12 days of carpooling. Some restrictions apply.

"Startup 275 is an inventive program that will benefit the Tampa Bay community. The ability to get more people carpooling, making the I-275 commute safer, and being rewarded for it is a good movement and we think people are going to jump on the bandwagon,” said Katina Kavouklis, transit coordinator with FDOT District 7.

“We’re very happy to be partnering with the FDOT, TBARTA and 97X on this program,” said Troy Dunn, president of Dunn&Co. “Helping future entrepreneurs get a jump start on their dreams, and promoting this effort in tandem with the idea of putting less cars on the road is a win-win for everyone involved.”

About Dunn&Co.
Dunn&Co. (http://www.dunn-co.com) is a full-service advertising and marketing communications firm housed in a century-old former cigar factory near Tampa’s historic Ybor City. Dunn&Co. provides award-winning creative solutions for clients worldwide, including GE Healthcare, Zubrowka vodka, The Tampa Bay Lightning, the Island of Curacao, Tony Roma’s restaurants, Joffrey’s Coffee and Tea Co., Baxter Healthcare, the Florida Department of Transportation, Majestic apparel, and Sempermed USA. Dunn&Co. also provides pro-bono services to the ALS Association Florida Chapter to help fight Lou Gehrig’s disease.

About FDOT
The Florida Department of Transportation (FDOT or Department) is an executive agency, which means it reports directly to the Governor. FDOT’s primary statutory responsibility is to coordinate the planning and development of a safe, viable, and balanced state transportation system serving all regions of the state, and to assure the compatibility of all components, including multimodal facilities. A multimodal transportation system combines two or more modes of movement of people or goods. Florida’s transportation system includes roadway, air, rail, sea, spaceports, bus transit, bicycle and pedestrian facilities.

About TBARTA
The Tampa Bay Area Regional Transportation Authority (TBARTA) Implements a Regional Transportation Master Plan for the seven-county West Central Florida region. A world class transportation network for the Tampa Bay region that will connect people and places, move goods and services, enhance the quality of life, and offer transportation options that are safe, sustainable, affordable, and efficient. We will act as a catalyst for a vibrant economic future through leadership, collaboration, and partnerships.

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Megan Ford
Dunn&Co.
813-350-7990
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