d50 Media Hires John Bennett as Creative Director

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Industry Veteran Drives Launch of Agency’s New Website

“John possesses the right combination of creativity and business ingenuity that will deliver inspired work for our clients and be a valuable asset for the agency as we continue to grow” said Monica Sullivan, president, d50 Media.

d50 Media, a leading acquisition marketing agency, today announced the hire of John Bennett as creative director. With more than two decades of experience generating engaging ideas and creating captivating content for clients spanning multiple vertical markets, the industry veteran has had an immediate impact on the agency as he was the visionary and driving force behind the launch of d50’s new website.

The website redesign reflects d50’s no-silos approach to acquisition marketing and clearly outlines how the agency’s comprehensive services work together to deliver measurable results. The new d50 website also provides visitors with an in-depth and personal look into Advanced Analytics, Affiliate Marketing, Client Services, Content Strategy, Creative Services, Direct Marketing, Email Marketing, Media Operations, Offline Media, Paid Search, and Technology Enablement teams’ process and performance.

As the agency’s Creative Director, John will collaboratively lead and manage d50’s team of writers, designers, and developers with the strategy, creation and execution of campaigns across all media, including online, print, video and social. Before joining d50, John was the creative director at Avid Technology. While at Avid, he generated over one million marketing responses annually and was responsible for consolidating resources to increase creative output, while ensuring the delivery of high quality, high impact campaigns. John also spent more than nine years at marketing and advertising agency, Cosmic Blender, where he served as vice president and creative director. Throughout his professional career, John has delivered award-winning work that has helped numerous companies, such as; American Express, Biogen Idec, Cisco Systems, Harley Davidson and the National Basketball Association (NBA) achieve quantifiable results.

“John possesses the right combination of creativity and business ingenuity that will deliver inspired work for our clients and be a valuable asset for the agency as we continue to grow,” said Monica Sullivan, president, d50 Media. “In addition to leading the stylistic overhaul of the site, John worked across the agency to accurately refine our corporate messaging and describe the d50 difference clearly and concisely.”

John, a resident of Dover, Massachusetts, received a Bachelor of Fine Arts degree in Communication Arts and Media Studies from Valdosta State University in Valdosta, Georgia.

d50 Media leverages technology, data, and creativity to solve client’s toughest marketing challenges. The agency combines the right media channels and ongoing performance optimization to find, reach and convert a client’s most valuable customers with the right message, on the right screen, at the right time.

About d50 Media
d50 Media is a leading acquisition marketing agency with proven expertise in growing brands through a unique multi-channel approach to optimizing clients’ marketing budgets. We reach the right audiences with the right content where and when they are most receptive – fueling engagement and driving measureable results. Our analytics-driven approach allows us to help clients acquire more business by optimizing integrated marketing campaigns across Direct Response TV (DRTV), Analytics, Email, Search Marketing, Affiliate Marketing, Web Design, and Video Content Creation. For more information, please visit http://www.d50media.com.

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Jason Newberg
d50 Media
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