Everspark Interactive Realizes How Surveillance is Inevitable in the Digital Age

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Earlier this month Edward Snowden leaked PRISM, a government surveillance program that gathers user data from phone and internet companies, to the public. Technologist and internet entrepreneur Jason Hennessey says this kind of surveillance becomes inevitable in the digital age.

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What every commentator must understand is that this data is out there – it's an inevitable by-product of using digital technology.

Edward Snowden leaked the existence of PRISM, a government surveillance program, to the public earlier this month, setting off heated controversy about government intrusion into citizens' privacy. Jason Hennessey, a technologist and internet entrepreneur, says that the surveillance may be unwanted, but it's often inevitable in the 21st century.

Snowden worked as a contractor for the National Security Agency (NSA) and leaked the existence of PRISM to major news outlets on June 6. PRISM gathers data about phone calls and internet usage in an effort to identify and catch terrorists. Since the leak, President Obama has acknowledged and defended the existence of the program – but many Americans remain upset that their privacy has been compromised.

Hennessey is a co-founder of Everspark Interactive, an internet marketing and Atlanta SEO company. Everspark works closely with Google and other tech companies and promotes clients online by improving their search engine ranking.

“When this news broke, people thought our phones were being tapped,” Hennessey said, “But as the government has come forward, it's clear no one's listening to calls or reading emails. They gather usage data to look for patterns.”

Those patterns would include repeated communication with known terrorists, and could be used to prevent attacks. But some citizens still worry that it could be used illegally against Americans.

“What every commentator must understand is that this data is out there – it's an inevitable by-product of using digital technology,” Hennessey said.

About Everspark:

Everspark Interactive is an Atlanta SEO company and internet marketing firm. With a team of the brightest marketing minds in the country, Everspark creates gripping, engaging content that drives web traffic – and dominates search engines. They can be reached at (770) 481-1766 or eversparkinteractive.com.

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