Content marketing is the key to effective Search Engine Optimization or SEO
Orlando, FL (PRWEB) June 20, 2013
Orlando-based digital marketing agency Xcellimark has once again been recognized as one of the Top 30 link building firms by TopSEOs, one of the leading authorities on online search and digital marketing.
With its award-winning online marketing services and customer-first approach to business, Xcellimark has been a fixture on this monthly Top 30 list for the past several years.
Thanks to the firm's deep understanding of search algorithms and progressive techniques for leveraging content marketing that favor inbound links, Xcellimark's digital marketing clients often see impressive growth after retaining the company's services.
According to Xcellimark President and Co-Founder Scott Lambert, "Content marketing is the key to effective Search Engine Optimization or SEO. Today, 91% of all marketers are engaged in Content Marketing at some level. It comprises an estimated 28% of marketing budgets. It is truly the key to SEO success going forward. Our content marketing capabilities is what drives the high search engine rankings that allow our clients to grow their business online."
TopSEOs's comprehensive approach to evaluating and ranking digital marketing firms has earned recognition from internationally respected authorities such as CNN and SmartMoney. The company evaluates link building agencies such as Xcellimark on the basis of five criteria:
More broadly, TopSEOs also works to identify digital marketing agencies that consistently rank highly on important metrics such as:
- Competency of customer and technical support services
- Responsiveness to customer issues
- Value-added services
- Competitive pricing and results
- Efficiency and efficacy
- Capacity for innovation and overall competitive advantage
TopSEOs backs up this analysis with a detailed customer survey that identifies customer-focused online marketing firms and weeds out link building agencies that adhere to impersonal, one-size-fits-all business models. As part of its evaluation, TopSEOs asked Xcellimark clients to rate their overall satisfaction and provide answers to specific questions, including:
- Describe the provider's pre-project needs analysis.
- What is your average page rank and volume of inbound links as a result of this project?
- What is the provider doing to seek and build new links?
- How is the provider measuring the campaign's success?
Based on all of these metrics, Xcellimark has demonstrated superior performance throughout its long history. As a renowned link building agency with a reputation for competence, performance and competitive pricing, the company looks forward to helping its current and future clients meet and exceed their online marketing goals in 2013 and beyond.
Xcellimark focuses on what really works in custom website design, search marketing, social media, email marketing and campaign optimization to improve clients' online image & performance, increasing online leads and improving branding. For more information on how Xcellimark can help you improve your bottom line, contact Scott Lambert at 407-678-3062 ext. 210 or visit http://www.xcellimark.com.