Doncaster, South Yorkshire (PRWEB UK) 21 June 2013
49 new luxury kitchen ranges were recently launched by Charles Rennie Mackintosh, including:
LINEAR & TOUCH– 21 woodgrain, textured effect and matt painted doors added to these ranges.
INTEGRAL – a new door style incorporating an integrated ‘J Pull’ handle available in 2 gloss lacquered finishes and 8 matt painted colours.
TIMELESS – a classic smooth painted Shaker style door available in 8 colour options.
SCULPTURED – a solid timber, raised and fielded door available in 8 painted colour options.
Since the launch of Charles Rennie Mackintosh in late 2008, the brand has seen continued growth through an increased retail base, and this launch follows extensive consumer research to ensure the brand provides retailers and consumers with choice, quality and value.
“These new additions to the Charles Rennie Mackintosh brand effectively doubles the number of luxury kitchens available to our retailers, with 97 door options available in total. These door styles have been rigorously tested, through independent consumer research, and we are confident that they will provide our retailers with the necessary designs to continue gaining sales in a tough economic market,” comments Chris Blackham, Head of Marketing.
He adds, “Our research confirmed the rising demand for painted kitchens, and our recent £1m investment in a state-of-the-art painting facility allows us to offer high quality rigid painted kitchens, in a range of eight fashionable colours, within a 3-4 week lead time.”
In addition to new products, Charles Rennie Mackintosh is now endorsed by celebrity chef and cookery writer, Rachel Allen. Rachel’s association with the brand will prove to be extremely positive and a selection of her recipes feature in the new brochure and here on our website.
Charles Rennie Mackintosh Kitchens, sold throughout the UK through a network of independent retailers, are supplied rigid and made to order using glue and dowel construction. All doors, drawers and accessories are pre-fitted, saving time on installation. Charles Rennie Mackintosh Kitchens (including appliances and worktops) typically retail between £10K and £40K and are available on a 2-3 week lead time (3-4 weeks for painted options).
For further information, please contact the Marketing Department on 01405 743333.