Bonne International’s success following Google’s Penguin 2.0 update demonstrates just how powerful using white hat, organic SEO techniques is.
Hooton, Cheshire (PRWEB UK) 20 June 2013
Bonne International, an English nanny and governess agency placing experienced professionals with high-profile families in Russia, has seen dramatic improvements in their search engine performance following Google’s Penguin 2.0 update, as a result of their campaign with digital marketing agency Click Consult.
Penguin 2.0 is Google’s latest algorithm update, designed to reduce the number of websites ranking highly in search engine result pages through black hat SEO techniques. Since this came into effect on the 23rd of May, Bonne International has seen an increase of 33% across all of their ranking search terms, with no changes to their page 1 ranking—all terms which were achieving high results before the update are still in place.
Since Bonne International began working with Click Consult in July 2012, they have enjoyed consistently strong results. Of the 48 keyword terms being optimised by Click Consult, Bonne International ranked organically for only 17 of these at the start of the project; post-Penguin 2.0, they now rank for 32 of those terms—meaning their visibility for organic search has almost doubled. On average, since Click Consult launched Bonne International’s SEO campaign, 7.5% of visitors now make an online enquiry or register their details. Organic traffic is the dominant factor for the company, and 48% of traffic to the site comes solely from organic search.
A spokesperson for Click Consult said: “Bonne International’s success following Google’s Penguin 2.0 update demonstrates just how powerful using white hat, organic SEO techniques is. Google is continually pushing websites employing black hat tactics out, allowing those using proper techniques to flourish.”
A spokesperson for Bonne International said: “We’re thrilled to have achieved such fantastic results with Click Consult. Our continued success following the Penguin 2.0 update is testament to their ethical approach to organic search optimisation and their dedication to achieving the best results for their clients.”
For more information on Bonne International, visit http://www.bonne-int.com/
For more information on Click Consult, visit http://www.clickconsult.com
About Bonne International:
Since it was established in 2002, Bonne International has helped place many childcare and teaching professionals with high-profile families in Russia. With dedicated bilingual teams based in both London and Moscow, Bonne International aims to provide the highest levels of care and guidance, with 24-hour emergency assistance as well as post-placement and psychological support. Bonne International takes great care to ensure mutual satisfaction with placements, ensuring both staff and families are happy and comfortable.
About Click Consult:
Founded in 2003, Click Consult is an award winning Internet marketing agency. Based 10 miles south of Liverpool in North West England, Click Consult employs over 100 members of staff and has a wide portfolio of clients from SMEs to blue chip brands. With a core competency in search marketing, the agency also offers web development, social media marketing, web analytics and conversion optimisation.