Absolute Digital Media Reviews UK Smartphone Use

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Following a study comparing smartphone use in the UK between 2012 and 2013, the online marketers at Absolute Digital have delved into the most popular activities across the device.

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The research conducted by O2 and Samsung also showed than in comparison to last year, a greater proportion of smartphone users

The article, Smartphones Become Catch-all Devices for UK Consumers, published June 18th by eMarketer, reveals that UK users spent an average of 119 minutes a day, almost two hours, using the device in May. The research conducted by O2 and Samsung also showed than in comparison to last year, a greater proportion of smartphone users reported using the device for almost every activity they were asked about. The two most popular activities were found to be browsing the internet at 24% and checking social networks at 16%.

It is also estimated that more than six out of 10 mobile users in the UK will use a smartphone in 2013, increasing to 65.8 percent of the population in 2017.

Providing effective digital marketing campaigns across a range of platforms such as desktops, mobiles and tablets, the specialists at Absolute Digital Media were particularly interested by the recent news and have shared their thoughts on the subject.

“It’s interesting to see that the activities that most people spent time on were using the internet and accessing social networks. This offers a wide opportunity for online businesses. With smartphone usage growing, it is becoming more and more beneficial to have mobile optimised sites as well as a strong social presence.”

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

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Ben Austin
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