Tradepoint Systems Announces Certpoint for Automated Client Onboarding

Automates FIX certification process for clients of brokers, exchanges and ECNs

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
Tradepoint Systems Logo
Certpoint isn’t intended to replace human interaction during the sales and onboarding process. Rather, it will allow firms to focus on the customer relationship, not the technical errata or the bookkeeping.

New York, NY (PRWEB) June 25, 2013

Today, trading technology provider Tradepoint Systems announced the availability of Certpoint, a client onboarding solution that automates the FIX certification process. Brokers, exchanges and ECNs provide Certpoint to clients to fast-track the process of certifying that their trading systems conform to prescribed Rules of Engagement.

Eric Adelman, CEO and President of Tradepoint, states that Certpoint was developed to meet the demand for advanced technology to help manage onboarding of new clients, recertifying clients after specification changes, and keeping parties in step with regulatory change. Adelman asserts, “Certpoint isn’t intended to replace human interaction during the sales and onboarding process. Rather, it will allow firms to focus on the customer relationship, not the technical errata or the bookkeeping.”

“Certpoint is a very unique offering,” says Joey Horowitz, Chief Technology Officer. “This is a fresh approach to certification that simplifies every aspect of the onboarding process, eliminating bottlenecks in test creation, client execution, status reporting, and post-certification upkeep as APIs grow and change. The product accommodates many of the nuances that exist in varying asset classes. For example, equities brokers often modify Rules of Engagement for each client, whereas foreign exchange (FX) brokers tend to offer a common baseline API for taking liquidity and then extensions, such as algorithms, that only some clients gain access to. We’ve found an innovative solution for all trading workflows, to help bring on clients significantly faster and better all-around.”

About Tradepoint Systems, LLC -- http://www.trdpnt.com
Founded in 2012, Tradepoint Systems, LLC is a financial services technology provider based in New York City. Tradepoint provides software and professional consulting services to the financial marketplace, offering vast experience in the design, implementation, support, sales and marketing of financial services products with specific focus on liquidity aggregation, multi-asset execution management, high frequency algorithmic trading, and FIX based automated testing of trading systems.


Contact

  • Carrie Gallagher
    carrie.gallagher@trdpnt.com
    212-651-9490
    Email

Attachments