Reputation Changer Cautions that Average Age of Social Media Users is Rising

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Reputation Changer reveals important shifts in social media demographics.

While social media is often regarded as a “young person’s game,” the truth is that the average age of social media users is on the rise. According to the social media experts at Reputation Changer, Twitter, Pinterest, Instagram, and especially Facebook are seeing more and more users join who are well outside of their teenage years or their early twenties. In fact, Reputation Changer reports that more and more individuals in the 30-49, 50-64, and 65+ demographics are becoming heavily involved with social networking. While these users can doubtless reap many rewards from social media sites, however, Reputation Changer cautions that there are also certain dangers.

“The average age of the social media user is on the rise, something that more and more research is starting to confirm,” notes Reputation Changer president Michael Zammuto. “However, while most younger people are inundated with articles and guidelines about how to use, and how not to use, social media sites, many older social media users are less familiar with the etiquette of social media sites—and, thus, with the best principles for online reputation management.”

Zammuto goes on to say that online reputation management—like social networking—is hardly just a concern for young people. “Often, we talk about online reputation media in terms of recent college graduates and job-seekers who are just beginning to climb the career ladder, but the reality is that online reputation matters for people of all ages,” he explains. “You may be a 50-year-old business owner who has enjoyed a prosperous career, but an adverse online reputation can suddenly make you a laughingstock, and your professional life can suffer.”

The Reputation Changer president reveals that many older social media users visit social media sites as a way to relieve stress, which is not necessarily a wise idea. “We have talked to many social media users who view Facebook or Twitter as an avenue for blowing off steam, but of course, angry or hasty posts can come across as impetuous and foolish, and they can cause lasting reputational damage,” notes Zammuto.

Zammuto also cautions older social media users against sharing too much personal information. “There is certainly nothing wrong with using Facebook or Instagram to exchange photos of kids and grandkids, but remember that once something is published to the Web, it’s there forever,” Zammuto explains. “As such, it is crucial to use discretion about what you post and what you keep private.”

Ultimately, Zammuto says, older social users benefit from understanding that they have online reputations to consider—and that social networking is not all fun and games. “Should you publish something that would better be kept private, your business rivals or even your employees can use it against you,” he explains. “Even if you’re not working anymore, the personal embarrassment can prove enormous.” Reputation Changer information can be found by visiting their website at


Reputation Changer was founded and launched in 2009, and then has become the world’s leading online reputation management firm. The agency was originated by a team of online marketing pioneers, zealous to protect themselves from online defamation and from unscrupulous reviews. Now, is known across the world for providing a peerless suite of reputation monitoring and management services. An innovative tech company with heavy investments in research and development, has been honored for its best-in-class technologies by TopSEOs and by Red Herring. The company’s client list encompasses colleges, universities, Fortune 100 companies, small businesses, politicians, celebrities, athletes, and private citizens.

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Brittney Herron
Reputation Changer, Inc.
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