TDG Provides Update on TVE Deployment, Publishes White Paper

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Paper details why leading networks are available via TVE to less than half of top multichannel TV subscribers.

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The delay is due to business friction between TV networks and operators – the two parties who stand to benefit the most from a timely TVE rollout.

As TDG reported earlier this month, four years after first announced, the cable industry’s ‘TV Everywhere’ (TVE) initiative is less than half deployed to multichannel TV subscribers. On average, leading TV networks are available under TVE to 45% of subscribers of multichannel operators. This and other key insights from TDG’s latest report, A Review of 2013 TV Everywhere Deployment Status, are discussed in a new white paper available for free download.

As early as April 2009, TVE was a hot topic among operators, with Time Warner and Comcast announcing a national technical trial to begin July 2009. The principles were straightforward, providing a conceptual framework within which TVE services could be developed and deployed.

Four years later, the promise of TVE is less than half realized, despite notable successes like HBO Go. “These findings are disappointing,” notes Bill Niemeyer, TDG analyst and author of the new white paper. “Considering that TVE provides pay-TV incumbents an effective and direct response to the competitive threats of OTT services like Netflix, operators should be aggressively advancing the breadth and depth of their TVE offerings.”

The delays in deployment, says Niemeyer, are primarily due to ongoing business friction between TV networks and multichannel TV operators in negotiating agreements to cover TVE distribution. “Ironically,” notes Niemeyer, “the delay is not due to technology but rather business friction between TV networks and operators – the two parties who stand to benefit the most from a timely TVE rollout.”

Why TV Everywhere Is Less Than Half There details the methodology used in determining TVE deployment, and offers deeper insights into the status of TVE in today’s marketplace. It also shares data related to number of authenticated TVE networks supported by each of the top 15 multichannel TV operators, and a brief discussion of the factors now impacting TVE deployment.

TDG’s larger report, A Review of 2013 TV Everywhere Deployment Status provides a detailed analysis of TVE’s rollout based on TDG’s review of the availability of (a) TVE services for subscribers of the 15 largest MVPDs, and (b) TVE access to programming from the 14 leading TV networks. Networks include the Fox broadcast network, the top-10 highest rated cable networks, and the three leading subscription networks (HBO, Showtime, and Starz). The report also includes an analysis of the challenges and opportunities for TVE in today’s video marketplace as well as a review of the outlook for future success, including factors such as:

  •     Network and operator business friction;
  •     Nielsen’s redefinition of TV to include online viewing;
  •     Netflix as a proof point for TVE demand;
  •     Rapid tablet adoption and its impact on TV/video consumption; and
  •     OTT service Aereo as a driver for TVE and the nature of its competitive threat to networks and operators.

A Review of 2013 TV Everywhere Deployment Status is now available to TDG Members or can be purchased by contacting sales(at)tdgresearch(dot)com.

TDG provides actionable intelligence on the quantum shifts impacting consumer technology and media behaviors. Since 2004, our market research and advisory services have helped technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media - whenever and wherever they may be. For more information, visit our website at http://www.tdgresearch.com.

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Wendy Stockard
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