Best-Selling Author Cliff Atkinson Supports Michael Heinrichs' Crowdfunding Campaign for Breakthrough Presentations App

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Communications expert Cliff Atkinson, author of “Beyond Bullet Points,” gives his seal of approval to Michael Heinrichs’ indiegogo campaign seeking $5,000 for groundbreaking ‘better presentations’ app.

Communications expert Cliff Atkinson, author of the best-selling book “Beyond Bullet Points,” has thrown his support behind a crowdfunding campaign for an app that helps to create better presentations.

Atkinson has given his respected seal of approval to the project launched by Prague-based software engineer and business presenter Michael Heinrichs on, the leading international crowdfunding platform. Heinrichs is seeking to raise $5,000 by June 28th.

Atkinson said, “I really want to applaud Michael for introducing this new tool for presenters. It sounds like a really fun and useful product to make presentations go better, smoother and easier. I highly encourage everybody to go to and help out Michael. I’m really excited to follow this project and see how things unfold.”

Atkinson said that Heinrichs’ “Better Presentations” tool was complementary to his work outlined in a book that became an Amazon ”Best Book of the Year” and which was promoted as being “for everyone who can’t sand boring PowerPoint presentations.” He said that Heinrichs’ program provided “a perspective that had been lacking.”

Heinrichs, who sold his first computer program at the age of 16—an adventure game that taught workplace safety—plans to use his expertise as both a software engineer and business presenter to further develop his groundbreaking app.

Heinrichs said, “The app is an efficient tool that enables both experts and non-experts to create captivating presentations with a strong focus on visually appealing, graphical slides. It is easy and intuitive to use. As it mostly behaves like a real whiteboard, virtually anyone can use it immediately. It feels natural and unleashes creativity.”

Heinrichs added that the app encourages the user to first create graphical sketches of slides instead of standard bullet point lists, which presentation experts now consider inefficient. The sketch mode allows you to quickly experiment with several ideas before choosing the best one for your slide. As you progress, the app gives recommendations to help develop a more dynamic presentation. A prototype can be found at

After leaving university with a degree in computer science, Heinrichs worked at Volkswagen, Sun Microsystems, Oracle, and Barclays Capital as a software engineer. In recent years he began giving talks at conferences and other events.

Said Heinrichs, “I studied how to create better presentations, which now puts me in the unique position of not only understanding what a good presentation tool should be able to do, but also knowing how to build it. The app is not only suitable for professionals who often have to use PowerPoint and similar tools, but also for anyone interested in improving their presentation skills. There is less than two weeks to the end of the indiegogo campaign so I would very much appreciate immediate assistance.”

On indiegogo Heinrichs is seeking contributions for as little as $1.00. He plans on finishing the app before the end of 2013. His long-term vision is to create a complete presentation suite. For full details and to support Heinrichs visit:


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