Nationwide Vehicle Wraps Manufacturer Commends Target for New Advertisement that Creates an Emotional Connection

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Nationwide vehicle wraps manufacturer, JMR Graphics, commends Target for its new advertisement that features a mother as the superhero, creating an emotional connection with viewers.

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On June 21, nationwide vehicle wraps manufacturer, JMR Graphics, commends Target for its new advertisement that features a mother character as the superhero, striking an emotional chord with viewers.

According to an article on AdWeek, Target just released a new 30-second spot featuring Batman, Wonder Woman, Superman, Aquaman, The Flash, Green Lantern, Cyborg and SuperMom, for Target’s 50-piece summer collection of Justice League merchandise – everything from sporting goods, dinnerware and lawn/garden items to action figures.

At the end of the advertisement, the mother character helps out the superheroes by whipping out her Target REDcard. Frank Crowson, senior director of category marketing at Target says, “It was important to feature the Justice League characters in a way that captured our guests’ attention with a playful story line that brings their favorite Justice League characters to life. It also was important for Mom to ‘save the day,’ so we created a story like to show how she can find everything she needs for a summer party at Target for a great value.”

TJ Pannell, a representative of JMR Graphics, a nationwide truck wraps manufacturer, commends Target for their creative and heartfelt approach. “Target easily could have created an advertisement highlighting the seven Justice League superheroes which would still have been successful. But keeping their consumers in mind, Target went that extra step to have the motherly character ‘save the day’ in their campaign in order to appeal to the thousands of women that shop at their store on a daily basis. In advertising, no matter what medium, it is important to keep your consumers at the forefront of your mind to create that vital brand/consumer loyalty.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Katherine Winkler
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