New Apple iOS Designed to Reach Ordinary People

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Apple has revealed the newest version of iOS, the operating system for its mobile products. Technologist and online marketing expert Chris Watson says the redesign is built to expand Apple's user base to people who normally don't use tablets or smart phones.

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They thought very carefully about how to make the device more user-accessible, especially to first time users.

Apple has long been the darling of tech fans but now aims to grab more and more “ordinary folks,” according to online marketing expert Chris Watson. The company revealed its updated iOS 7 last week, which Watson says is designed to expand Apple's user base.

iOS 7 is the operating system for many of Apple's products, notably mobile devices like the iPhone and the iPad. The new version was shown publicly for the first time last week at its World Wide Developers Conference, along with other big unveils including iTunes Radio, Apple's new streaming music service, which will soon come built in to the iTunes app on all new devices.

“The changes they've made are not just aesthetic, and they're not just about functionality,” said Watson, co-founder of Atlanta-based SEO and digital marketing company Everspark Interactive. “They thought very carefully about how to make the device more user-accessible, especially to first time users.”

Watson cites experience-oriented changes, like the new multitasking feature that lets users swipe from one app to another, and keeps them running in the background, or the new Notification Center that shows important appointments and other quick-glance info even when a device is locked. The text and icons have been made more readable as well.

“Apple has dominated the very specific demographic,” Hennessey said, “But that's not a growing market the way it once was. These changes exist to make the device more intuitive for ordinary folks.”

About Everspark:

Everspark Interactive is an Atlanta SEO and internet marketing firm. With a hand picked team of the brightest marketing minds in the country, Everspark creates gripping, engaging content that drives web traffic – and dominates search engines. They can be reached at (770) 481-1766 or

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