BEVERLY, Mass. (PRWEB) June 21, 2013
FashionPlaytes, Inc. today released new data about how tween girls are planning to spend their summer – Movies! Books! Toes in the sand! -- based on the most recent revelations from the FPgirl Market Insights Program. According to the results, Gen Z girls can’t wait for summer to start so they can shed their normal routines and focus on fun activities with friends and family.
When it comes to activities this summer, diving into the pool and hitting the beach with friends are what they are looking forward to most. With more than 4,300 votes, chilling at the pool was the girls’ top priority (36%), while relaxing at the beach (28%) and traveling to fun places with their family (22%) were also in the mix for their summer of fun, followed by going to their favorite summer camp and visiting grandparents (poll results).
When asked about their dream vacation, Gen Z girls still preferred a trip to the beach, with 36% of the more than 2,000 girls that responded choosing “somewhere tropical where I can put my toes in the sand.” Trips to historical places like Rome or Paris (30%) and going on a cruise (24%) were their next choices, but traveling across the country in an RV or visiting national parks were low on their summer travel wish list (poll results). At the pool, girls are looking forward to showing off their new bathing suits (69%) and sunglasses (13%) (poll results), with 54% of the girls preferring to wear a bikini over a tankini, one-piece suit or swim shirt and bottoms.
Visiting their favorite theme park was also mentioned by girls in their comments. Capturing those summer memories is also important to the girls, as shown by this comment: “I’m gonna film my whole summer like a video diary to look back and see what I did all summer!”
When not at the beach or pool, Gen Z girls are diving into fun summer reading and trips to the movies. The next installment in Simon & Schuster’s Dork Diaries series is the book they can’t wait to get their hands on (gathering a whopping 64% of the more than 2,200 votes cast), while Universal Studio’s Despicable Me 2 is their must-see movie (34% of nearly 3,400 votes cast), followed closely by Disney/Pixar’s Monsters University. Gen Z girls are also looking forward to seeing Fox 2000 Pictures’ Percy Jackson: Sea of Monsters, but hope that the movie sequel follows the book series more closely than the original (poll results).
“This summer is all about fun for Gen Z girls as they look to make the most of the warm weather months and time off from school year activities,” said Dana Stanley, Vice President of Research for FashionPlaytes. “And while having fun is at the top of their lists, they have very specific plans and are vocal about how they would like to spend their time off with friends and family.”
About FPgirl Market Insights:
FPgirl Market Insights pulls information from FPgirl’s 900,000+ member fashion design community, where girls regularly post information, interact with each other and provide unique input via the site’s polls. The program is designed to provide previously unavailable information on everything from what girls wear, how and where they shop, and how they like to be entertained. Insights uncovered through the FPgirl Market Insights program gives brands a unique and unfiltered glimpse into what makes these digital natives tick.
Subscribe to the Market Insights Program at http://www.fashionplaytes.com/mp/insights. For more details or to ask about partnership opportunities, please contact insights(at)fashionplaytes(dot)com.
About FashionPlaytes and FPgirl:
FashionPlaytes is the creator of FPgirl.com, the go-to destination for Gen Z girls who want their voices to be heard. These bright, talented and engaged consumers have demanded a girl-driven online space where they can talk about everything from technology and brands, to fashion, celebrity, and everything in between. The safe and parent-approved FPgirl community delivers content and commerce to nearly one million tweens who love sharing their insights about what it's like to be a girl in today's world. Learn more at http://www.fpgirl.com.