This podcast is a must-listen for any business owner looking to start an affiliate marketing program ~ James Martell
Vancouver, British Columbia (PRWEB) June 21, 2013
Forrester has estimated that the affiliate marketing industry will grow to $4.5 billion by 2016. Affiliate marketing has become a powerful partnership that is a win-win for both sides involved. The merchant wins because they are able to increase sales and visibility and the affiliate wins because they are able to make great money by spreading the word about a product or service they believe in.
James Martell, VP of Business The School of Internet Marketing, interviewed Sarah Bundy, CEO of AllInclusiveMarketing.com and Instructor of the course Affiliate Marketing for Merchants at The School of Internet Marketing for the weekly podcast. Sarah is an award-winning affiliate manager and her blog was recognized in 2012’s Top 25 Affiliate Marketing Blogs by Affiliate Summit and #6 of the top 40 digital marketing strategists for 2012, by the Online Marketing Institute.
James and Sarah discuss the important relationship between the merchant and the affiliate marketer and how they can be an asset to each other’s business. There is substantial money to make for both the merchant and affiliate. Sarah shares some case studies on successful merchant sites that have recently seen tremendous growth such as http://www.dearfoams.com, and http://www.blurb.com, both of which have made huge gains using affiliate programs.
Listeners will get a lesson on what an OPM is and how merchants raise their ranking - which in turn contributes to growth, by working with affiliates on blogs, through LinkedIn and YouTube.
"Our job is to match up the relationships between our clients, the merchant and our affiliate partners so that the affiliates can find programs that they’re really interested in talking about - products that are relevant to their target audience and in exchange, that traffic goes to the merchant’s site and they can generate sales or brand awareness." - Sarah Bundy
"This podcast is a must-listen for any business owner looking to start an affiliate marketing program," said James Martell, VP of Business Development for the Internet School of Marketing. "Sarah is an amazing teacher and shares invaluable information such what a merchant much have in place before launching an affiliate marketing program."
Listen to the Podcast here:
About All Inclusive Marketing
All Inclusive Marketing (AIM) is a full service digital marketing agency with offices in Vancouver, Chicago and soon to be London. They service clients from around the world including Canada, United States, Brazil, Europe, Caribbean, the Middle East and Asia. All Inclusive Marketing's award winning team specializes in SEO, PPC, Big Data Analysis and Forecasting, Performance Marketing, Attribution Tracking, mCommerce, Email, Web Design, Video Optimization and Digital Strategy for Internet Retailers. Visit http://www.allinclusivemarketing.com for more information.
About The School of Internet Marketing
The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $47 per month. Visit http://www.theschoolofinternetmarketing.com for more information.
James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing