Move Over LBD – The Minimum Wage Dress (MWD) Is Here from She Likes

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Online fashion brand, SheLikes.com, has created a steal of a summer dress with sassy on-the-go girls in mind, who may love to look good, but are working to a budget.

Online fashion brand, SheLikes.com, has created a steal of a summer dress with sassy on-the-go girls in mind, who may love to look good, but are working to a budget.

The Minimum Wage Dress (MWD) costs the same as an hour’s pay on the lowest minimum wage – £3.68 – to enable ladies to look super sophisticated, no matter how little cash they have to spare.

Nick Puri, director at SheLikes.com, said: "Thousands of women, who are struggling to make ends meet, are constantly on the lookout for gorgeous outfits that make them look and feel a million dollars, without costing them that at the checkout! We wanted to offer all of those women an on-trend summer dress that they could buy, guilt-free, as we understand the pressures on women’s wallets, as well as their wardrobes."

"SheLikes.com came up with the idea of the little MWD after speaking to our regular customers, who said they were always looking for affordable ways to stay on top of the latest trends, no matter what pay scale they’re on. One hour’s work equals one new dress with multiple ways to wear it."

The MWD is available in three colours: neon green, pink and black, so there’s a colour to suit all sizes and occasions, including festivals, nights out and from work to the wine bar.

Charlotte Lawton, 32, an admin assistant from Leek, said: “There’s lots of pressure on women to look good, but keeping up with all the latest trends can be really expensive. I used to spend a lot on clothes when I was younger – around £200 per dress – but as I’ve been on a pay-freeze for three years and my rent and bills keep going up, I can’t afford to do that anymore.

"I’m obsessed with clothes and love what celebrities like Alexa Chung and Cara Delevinge wear, so the MWD is ideal. I can’t wait to wear mine!"

SheLikes.com designers took the research on board to create the definitive chic and cheerful MWD.

Nick added: "It’s perfect for the summer and is attainable by everyone – not just those lucky enough to have a celebrity bank balance."

The dress, which is available on shelikes.com, is expected to sell out quickly, so those wishing to snap it up should act fast or risk missing out on the bargain of the summer. A limited number are available from today (Thursday 20 June).

-Ends-

Notes to editors:

  •     SheLikes.com is an online fashion retailer, which has been operating since 2011.
  •     It offers celebrity ‘get the looks’, priced from £3.68 to £70, including, skirts, dresses, trousers, jumpsuits, shorts, t-shirts and knitwear.
  •     Postage is free on all orders made for £40 or more.
  •     Samples and hi-res images are available on request.

For further information, please visit http://www.shelikes.com.

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Jess Gorton
She Likes
0161 941 4252
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