Motorola and Samsung Top Brands Losing Value So Far in 2013 According to CompareMyMobile.com Infographic Data

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Data from leading mobile phone recycling comparison website, CompareMyMobile.com, shows that leading manufacturer Samsung is second in the list of brands losing value most quickly, as they get ready to release a whole range of new gadgets.

Motorola, Samsung, Sony Ericsson and LG Infographic

This depreciation data shows the impact demand has in a recyclers exit routes combined with other more obvious factors like brand, handset releases etc.”

Get the full set of mobile phone recycling comparison infographics here.

  • Motorola is the number one depreciating phone brand – it’s lost 36.24% in the last six months
  • LG Optimus L3 E400 lost a huge 54% in value between January and June this year, in the run up to Nexus 4 release.
  • Amazon Kindle 2 3G tops top depreciating tablets list

As Samsung unveiled a range of new smartphones and tablets at the Samsung Premier 2013 event last week, leading gadget recycling comparison website CompareMyMobile.com can reveal that the manufacturer is second in the list of top depreciating brands. Between January and June this year the brand saw a 27% in value.

Following the launch of the Samsung Galaxy S4 earlier in the year, CompareMyMobile.com saw an average drop of 20% in value across the existing Galaxy range – so the continuing depreciation could reflect further rumours and announcements surrounding the upcoming S4 devices, including the Galaxy S4 Zoom and Mini. Samsung currently hold 21.17% of the trade-in market, despite their brand value loss.

Motorola hold the top spot in the list of brands losing value most quickly, dropping a huge 36.24% in value between January and June this year. Motorola have struggled to release phones with specs as impressive as the leading devices, which has resulted in their overall value not being particularly high anyway.

Top 4 brands losing value:

1. Motorola: 36.24%*
2. Samsung: 27%*
3. Sony Ericsson: 25.49%*
4. LG: 24.71%*

*percentage drop in value according to data compiled from CompareMyMobile.com between January 2013 and June 2013

Despite Samsung and Motorola being the top depreciating brands, it is an LG device which has plunged in value the most in the first six months of this year. The LG Optimus L3 E400 value dropped by 54% between January and June, according to site data. This could be linked to the release of new devices such as the Nexus 4, a leading LG smartphone aiming to compete with the likes of the iPhone 5, Samsung Galaxy S4 and HTC One.

Apple’s iPhone 3GS is also in the list of top ten phones losing value most quickly, plummeting by 46% in the first half of the year.

Top 8 Depreciating Phones:

1. LG Optimus L3 E400: 54%*
2. Motorola Defy: 49%*
3. Nokia 5230: 49%*
4. Samsung Tocco F480: 48%*
5. Sony Ericsson Xperia X8: 48%*
6. BlackBerry Torch 9800: 47%*
7. Apple iPhone 3GS 8GB: 46%*
8. Nokia N95: 46% *

*percentage drop in value according to data compiled from CompareMyMobile.com between January 2013 and June 2013.

Co-founder of CompareMyMobile.com Ashley Turner says: “The sites price drop average (based 30+ stores giving us prices) is usually around the 20% mark in a 6 month period. This depreciation data shows the impact demand has in a recyclers exit routes combined with other more obvious factors like brand, handset releases etc."

According to CompareMyMobile.com, some popular tablets are also losing value quickly. The value of the Amazon Kindle 2 3G has plummeted by 68% so far this year and the Amazon Kindle 3 WIFI isn’t far behind, suffering a 60% drop. Motorola hit the list once again, with the Motorola Xoom 2 WIFI coming in as the third tablet losing value most quickly.

Top 4 tablets losing value:

1. Amazon Kindle 2 3G: 68%*
2. Amazon Kindle 3 WIFI: 60%*
3. Motorola Xoom 2 WIFI: 42%*
4. Sony Tablet S 16GB WIFI + 3G: 41%*

*percentage drop in value according to data compiled from CompareMyMobile.com between January 2013 and June 2013.

Despite Samsung’s 27% drop in brand value, they are still the second most popular brand to trade-in on the site, holding 21.17% of the market share, second to Apple who hold 31.87%, as loyal consumers upgrade. Motorola only hold 0.96% of the trade-in market share, perhaps linked to their huge drop in value.

About CompareMyMobile

Founded in 2009, CompareMyMobile.com is the UK's #1 source for independent mobile phone, tablet, sat nav, laptop, iPad, iPod and games console recycling price comparison. It delivers customers confidence in making the difficult decision of where to recycle their old phone safely and for the most money. CompareMyMobile.com is 100% impartial, comparing prices from more than 40 recycling stores.

Media contact:

Ashley Turner
Marketing Director
CompareMyMobile.com
Email: ashley(at)comparemymobile(dot)com
Telephone: (+44) 7590 116 943

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Andrew Beckett

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