Call marketing automation offers inherent benefits for tracking campaign performance at a time when inbound phone leads are on the rise.
Santa Barbara, CA (PRWEB) June 26, 2013
RingRevenue, the leading provider of inbound call marketing automation, announced today that it has joined Marketo Launchpoint, the most complete ecosystem of marketing automation solutions. Companies in the LaunchPoint ecosystem include trusted vendors and technology solution providers with a proven track record of delivering engagement and revenue.
B2B marketers have known for decades that when prospects pick up the phone and call, they are significantly more likely to convert to buyers. The power of call marketing has never been more powerful thanks to the rapid adoption of smartphones, the increase in mobile advertising and the convenience of click-to-call on mobile devices.
RingRevenue’s SaaS product helps Marketo customers do two things that they’ve previously not been able to do in the marketing cloud. The first is to score and route prospects from inbound phone calls in a manner similar to Marketo’s scoring and routing of digital sourced prospects. This gets the best buyers to the best sales reps, fast, by marrying their online and offline experiences. The second is to provide analytics and attribution for the marketing and advertising that sources these very valuable buyers. This enables Marketo customers to refine their marketing spend to drive even more high value inbound phone calls and revenue.
According to Kantar Media, U.S. companies spend over $140 billion on advertising every year, yet most of it is bought and sold in ways where the performance cannot be measured effectively. Inbound call marketing solutions such as RingRevenue close the loop by connecting and attributing phone based interactions with digital online interactions to drive better insights and conversions. This provides marketers with unparalleled intelligence into the performance of different advertising channels, adding detailed analytics and data for attribution, customization, personalization, budget optimization and better ROI. Call marketing is therefore an integral part of the marketing automation mix for marketers seeking solutions that filter and segment on quality.
A recent survey by the Aberdeen Group found that 58 percent of top global organizations use marketing automation technologies and three-quarters of all organizations plan to do so within the next two years. RingRevenue’s inclusion within Marketo Launchpoint is a key indicator of the company’s leadership in the call marketing automation space.
“With people consuming more marketing content on mobile than on desktop, combined with the convenience of click-to-call technology, we are seeing an enormous uptick in inbound phone calls as part of modern integrated marketing,” said Eric Holmen, CMO, RingRevenue. “LaunchPoint offers a complete hub for marketing professionals and, given brands’ increased interest in call marketing, it’s a natural fit for RingRevenue’s technology to be included in the ecosystem.”
“Call marketing automation offers inherent benefits for tracking campaign performance at a time when inbound phone leads are on the rise,” said Robin Bordoli, VP Partner Ecosystems at Marketo. “As a result, RingRevenue is an important addition helping us to maintain the Marketo ecosystem as the most complete marketplace available to marketers.”
Visit RingRevenue’s listing on LaunchPoint to learn more and get started: http://launchpoint.marketo.com/ringrevenue/944-ringrevenue
RingRevenue is the industry-leading provider of inbound call marketing solutions. The cloud-based platform delivers complete campaign management, clear attribution, practical analytics and mobile optimization tools in one easy-to-use solution, while seamlessly integrating with the solutions you already use. RingRevenue helps businesses to get better qualified, higher converting customers and optimize spend across online, offline and mobile marketing channels.
Proven revenue-generating partnerships with leading agencies, Fortune 1000 and Inc 500 brands and advertising networks make RingRevenue the industry-leading solution for inbound call marketing. RingRevenue was founded in 2007 by a team of technology executives who built their prior startup into a multi-hundred million-dollar public company. RingRevenue is backed by leading venture capital firms GRP Partners and Rincon Venture Partners. To request a demo, please visit http://www.ringrevenue.com or call 877-372-2859.
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo, (Nasdaq: MKTO) uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.