BenefitMall Unveils New Brand, Introduces New Logo

Share Article

BenefitMall and CompuPay: Two Great Companies Unite All Together Under One Brand.

BenefitMall®, the leading provider of the nation’s largest portfolio of employee benefit and payroll products and services, today announced that BenefitMall and CompuPay have united under one corporate brand – the new BenefitMall.

BenefitMall works with a network of 20,000 brokers and CPAs to deliver employee benefits and payroll services to more than 200,000 businesses in the U.S. Today, BenefitMall processes more than one million payroll transactions each month and sells more than one billion dollars in new annualized healthcare premiums.

“With more than 1,000 employees working all together, along with our Trusted Advisors, we can meet the needs of customers, benefits Brokers and Accounting Professionals. We are better and more effective together than working individually,” said BenefitMall’s President and Chief Executive Officer Bernard DiFiore. “Our vision is to be the fastest growing company in the U.S. providing integrated payroll and employee benefits through Trusted Advisors, innovative technology and superior service.”

The new BenefitMall is the single, complete resource that helps employers identify and provide the best benefits solutions for their employees ranging from medical and dental plans to accurate and timely payroll. With payroll, benefits and HR combined, we empower our Trusted Advisors to develop the best employee benefit programs while maintaining compliance with government regulations and Health Care Reform.

“A brand is much more than a logo; it is the foundation we are built on. It is what people say about us when we leave the room,” BenefitMall Chief Marketing Officer Wendy Gibson said. “The new BenefitMall brand highlights the benefits we provide and values we adhere to as a group. By staying true to our brand, and all it represents, we are serving our customers in the best possible manner.”

For more information on the new BenefitMall, visit the new website at, or watch our new company video.

About BenefitMall

Headquartered in Dallas, Texas, BenefitMall works with a network of 20,000 brokers and CPAs to deliver employee benefits and payroll services to more than 200,000 small and medium-sized businesses.

BenefitMall, the largest national General Agency, merged with the second largest privately held payroll company, CompuPay, in 2012 through equity financing led by Austin Ventures to create an integrated company that is “all together, better.”

BenefitMall operates, the leading online community for information regarding the Patient Portability and Protection Act.

More information about the company is available at

Payroll | Benefits | HR

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sue Schwartz
Email >
Visit website