We have noticed a trend in the localization of marketing, advertising and website translation with more clients asking for transcreation as compared to straight translation.
Atlanta Ga (PRWEB) June 24, 2013
According to recent research and industry surveys, transcreation has experienced double digit growth over the past five years. To better meet this increasing demand, TrueLanguage, a leading provider of professional localization and translation services, is expanding its transcreation capabilities.
“We have noticed a trend in the localization of marketing, advertising and website translation with more clients asking for transcreation as compared to straight translation.” said Uli Dendy, CEO of TrueLanguage. “As a result, we have allocated additional tools and resources to provide our clients with reliable, accurate and cost-effective transcreation services to meet their needs.”
While initially regarded as just an empty translation industry buzz word, transcreation has since become a standard term within the marketplace. Demand for this service has grown consistently over the past few years in large part due to the increasing globalization of companies and brands as well as the need to ensure marketing messages are not “lost in translation” across cultures.
So what is transcreation? Transcreation takes a concept in one language and recreates it in another. It is normally used to market an idea, product or service to international audiences, and its objective is to generate the same audience reaction across languages, a task difficult to achieve with direct translation alone.
Transcreators must have an extensive knowledge and a high level of proficiency in both the source and target languages as well as a thorough understanding of the respective cultures. A subject matter transcreator also needs to possess strong creative copywriting skills in order to connect with the audience and their emotions.
TrueLanguage is meeting the increased demand for transcreation services by offering transcreations in 60 languages via a growing network of translators. These translators are not only native speakers of their given target language, but also they possess an in-depth understanding of the native culture and a comprehensive set of transcreation tools and resources.
Based in Atlanta, TrueLanguage is a full-service professional localization company that provides cost-effective translation, interpretation and localization services based on each client’s specific needs. TrueLanguage offers clients a strong combination of professional language experts, centralized project management and outstanding customer service to ensure accurate, compatible, reliable and authentic translation and interpretation in more than 60 languages worldwide. For more information on TrueLanguage and its worldwide localization services, visit http://www.truelanguage.com or contact the firm at info(at)truelanguage(dot)com or 770 850 1205.