“Kickstarter is a wonderful way to spread the word quickly, and keep fans updated on the status
of the project,”
Salt Lake City, UT (PRWEB) June 24, 2013
Paul Simon did it with his multiple Grammy winning trip to Graceland in the 80s. Elton John drew us all into his “Circle of Life” with The Lion King in the 90s. Now, with nearly 25 million total views and counting, YouTube sensation Alex Boye is making the pop landscape Africanized once again, infusing the explosive rhythms and various languages of his ancestral continent into a highly anticipated upcoming debut pop album—a dynamic collection that perfectly embodies the singer’s belief that “music has no passport.”
Embracing his rich heritage after years of successful recordings as a gospel artist, the charismatic, London born, U.S.-based vocal powerhouse, is having a breakthrough year as a mainstream pop artist. Scoring over 17 million views alone for “Peponi,” the “Africanized” version of Coldplay’s “Paradise” with ThePianoGuys, and recently making his debut at the Royal Albert Hall opening for Olivia Newton John.
“The success of the ‘Peponi’ video has been the biggest response to any of the music I had ever done, and it’s exciting to see so many people responding to pop with an African twist. Africanized is unlike any project I’ve been involved with, a unique merging of different worlds and cultures, blending the very familiar with the exotic.”
With funding as one of the major obstacles to getting any album project off the ground, musicians have had to become innovative in their fund-raising tactics, and the fan community has embraced sites like Kickstarter.com.
In keeping with Kickstarter.com guidelines, artists have a set number of days to raise the funds, or the project receives nothing. Boye’s album has a 14-day fund-raising window to raise the budget ($28,000US), and if the total isn’t raised before July 6, all pledges are cancelled and the album will not be funded.
“Kickstarter is a wonderful way to spread the word quickly, and keep fans updated on the status of the project,” Boye says. An added advantage is that Kickstarter’s merchant partner is
Amazon.com, which enables each project the convenience of receiving funds from anywhere in the world.
Alex is gratified by the response to his Africanized versions of pop songs and the commercial opportunities they are opening up. “I think above all, people respond to an artist’s honesty and
integrity, and I feel like I am being true to myself in a way I have never been before,” he says. “The ultimate goal is to make people feel good and give them a memorable—even life affirming—
Boye expects to have the CD completed by Fall of this year. To learn more about the project, readers can view the pitch page here: