Mashable Brings On Seth Rogin as Chief Revenue Officer

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Mashable, the leading source of news and entertainment for the Connected Generation, announced today the appointment of senior executive Seth Rogin as the company’s Chief Revenue Officer. Mr. Rogin will start at Mashable effective immediately.

Mr. Rogin brings 20 years of experience as a sales leader and media innovator. He will be responsible for advertising sales, branded content and monetization of new products. He will report to Mashable’s Chief Executive Officer and Founder Pete Cashmore. Mr. Rogin will join the company’s leadership team, which directs the company’s strategy, planning and operations.

"Seth has a long track record of monetizing new products and creating sophisticated experiences for major brands across mediums,” said Pete Cashmore, CEO and Founder, Mashable. “Seth’s passion for quality editorial and vision for the next era of marketing makes him the perfect person to lead Mashable's revenue goals.”

“My passion is connecting brands with the most desirable audiences in creative and impactful ways,” said Mr. Rogin. “I’m thrilled to join Pete and a stellar team to speed the expansion of the business while staying true to Mashable's deep and highly credible relationship with its millions of readers.”

Mr. Rogin worked for The New York Times for the past 13 years in various roles. Most recently, he led the sales operations for all mobile and tablets devices. He was also responsible for the sales and business operations of The New York Times Magazine and T, the company’s Style Magazine, including the creation and highly successful launch of the first website for T. He brought advertising at T: Women's Fashion and T: Men's Fashion magazines to record levels.

Mr. Rogin led several successful advertising launches while at The New York Times, including the April 2005 introduction of Thursday Styles. He was a pioneer in creating integrated print and digital packages, and has sold across a wide variety of categories including Travel, Mass Retail, Department Stores, Fashion, Packaged Goods, Advocacy, Home Design, Fashion/Jewelry, Timepieces, Education and Agency Relations.

He also oversaw The New York Times Travel Show, a live event, which this year drew more than 24,000 travel industry professional and consumers, and media coverage from around the world.

Before joining The New York Times, Mr. Rogin was the Director of New Media for Family Communications, where he built and directed the print and digital sales for New York City parenting websites and magazines. Prior to that, he was Associate Publisher of Art & Understanding, a national not-for-profit magazine and website.

In his free time, Mr. Rogin is very active in the community. He served three years on the Executive Committee of the American Heart Association’s Go Red for Women New York annual event and will be honored as their first ever male "Luminary" in 2014. He also served for four years on the Education Foundation for the Fashion Industries, benefiting the Fashion Institute of Technology.

About Mashable:
Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 25 million unique visitors and 10 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

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Lexie Riegelhaupt
Mashable
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