Category-leading 6.4 Minutes Per Visit is a Catalyst for Growth at Moguldom

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Category-leading 6.4 minutes per visit is a catalyst for growth at Moguldom

Moguldom Media Group, the leading digital media company serving multicultural audiences, announced today that their suite of premium sites is the highest-ranked property among the comScore Top 30 Entertainment News sites in terms of total minutes per visit. At 6.4 minutes per visit for desktop and mobile combined, Moguldom outperforms properties such as TMZ, Gawker, and RadarOnline—in many cases outpacing competitors by a factor of two or more. Moguldom site Styleblazer also claims the lead position in minutes per visit among the female-dominated comScore Top 30 Lifestyles - Beauty, Fashion and Style category. This key measure of user engagement reflects the deep connection the Moguldom audience has with its content and translates into more effective impressions and content opportunities for advertisers.

Moguldom’s growing portfolio of owned and operated digital publishing brands, such as Bossip.com, MommyNoire, and Hip-HopWired, engage over 12 million users monthly, the nation’s single largest online audience of urban African-Americans. Moguldom has grown organically to become the definitive online source of entertainment and lifestyle content for African-American audiences, consistently outperforming legacy African-American publishers in the online arena while driving innovation through original video entertainment, mobile media, social media, and cross-platform experiences.

“The numbers from comScore reinforce something we’ve always known: our users are some of the most engaged in the U.S. across a variety of categories,” said Moguldom Chairman and CEO Jamarlin Martin. “And that’s reflective of both the trend-setting African-American audience that’s consuming digital content at an unprecedented rate, and an editorial team that is world-class at creating relevant content that connects deeply and authentically with that audience.”

Martin notes that Moguldom will build upon its success in engaging African-American audiences by expanding its multicultural footprint with new brands and unique original content—including film, music, and digital books—and by pushing into emerging markets such as Africa and Brazil. “At a time when premium publishers are retrenching in the face of CPM pressures, we’re hitting on all cylinders. Moguldom has perfected a secret sauce of organic growth and engagement, which allows us to invest with confidence in our content, and open up exciting new opportunities for our advertisers.”

About Moguldom Media Group

Moguldom Media Group is a leading global digital media company for multicultural audiences. Moguldom develops and leverages online brands and content across mobile, social, online video, and film. Our portfolio of brands reaches over 12 million monthly unique visitors and generates over 200 million monthly pageviews. We are obsessed with creating innovative, immersive content experiences for both our audience and our brand partners. Our company and portfolio of brands have been featured in GQ, Fortune Magazine, and CNN.

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