Put simply, a value proposition is what you can offer your audience that no one else can
Manchester (PRWEB UK) 24 June 2013
A good value proposition is at the core of an effective business, and can have a genuine effect on conversion rates, Find the Edge founder, Kenny Goodman has said.
In a new post on the business website, he discusses what a value proposal actually is, and explains exactly how anyone can create one for their business.
Goodman said: "What makes you different to your competitors, and why should your audience choose your product or service over their one?"
"If you can answer that question succinctly, you’re well on your way to creating a value proposal that improves your conversion rates, and gives your business the laser sharp focus on customer needs required to take you to the next level."
"Put simply, a value proposition is what you can offer your audience that no one else can. A good value proposal gets the point across quickly, is simple to understand, and outlines precisely what’s in it for them if they use your service or product."
Goodman recommends creating a written value proposal, and explains how to create one that is perfectly crafted for a business's website. He also discusses methods for testing the effectiveness of proposals.
He said: "While many people view their value proposition as a concept to focus their marketing strategy around, I think it is a great help if you actually define it, and create a written document."
"This will help you to focus in, and clearly understand it yourself. It should be a document that is engrained throughout the whole of your company, because it’s not only about getting your customers to believe in you, it’s also about getting your whole company bought in and proud to be a part of it."
The full article can be viewed here: http://www.findtheedge.co.uk/product-service/customer-satisfaction/how-to-create-a-value-proposition-for-your-business.
Kenny Goodman is a marketing expert, and he founded Find the Edge with the vision of creating an online destination where business leaders would be able to share the expert knowledge they have acquired over their careers. More about him can be found here: http://www.findtheedge.co.uk/expert-panelist/kenny-goodman.