By pursuing Cosmopolitan readers, the brand are directly accessing their target demographic of style-focused, successful females.
(PRWEB UK) 24 June 2013
Press Mag Media have coordinated a print advertising campaign for cosmetic brand Epochas, promoting their rapid skin-firming cream and serum. Featuring in women’s fashion magazine Cosmopolitan, Epochas are running an advertorial in the July issue in time to capture women looking for a last-minute beauty solution as the holiday season peaks.
The artwork features photographic images of both the serum and the cream Epochas products, introduced by the headline ‘Bingo…no wings here’. The advertorial is populated by the testimonial that ‘95% of women who tried Epochas’ responded with positive feedback from the product after ‘just 5 to 10 days’ of usage, followed by a price tag of £69.95 and the company website.
With branches in London, Paris, New York and Costa Rica, Epochas aim to target fashion-conscious audiences with their revolutionary invention. Catering for the fast-paced urban female, these slimming products are designed to slip seamlessly into a swift daily routine, supported by endorsements from an initial trial on 24 subjects.
The specialist team at Press Mag Media offer widespread experience in the marketing industry, enabling Epochas to benefit from an effective advertising solution. By pursuing Cosmopolitan readers, the brand are directly accessing their target demographic of style-focused, successful females, with almost 60% lying within the 18 – 34 age bracket.