Click Consult Reviews Penguin 2.0 Benefit for Royal Air Force Museum Gift Shop

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Royal Air Force Museum Gift Shop, an online store supporting the charitable work of the Royal Air Force Museum, has seen their search engine rankings improve following Google’s Penguin 2.0 update, due to their on-going optimisation campaign with digital marketing agency Click Consult.

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Google’s Penguin 2.0 has had a fantastic impact on Royal Air Force Museum Gift Shop’s online visibility—proof (if any were needed) that using organic, white hat optimisation techniques should be the only choice for all businesses.

Royal Air Force Museum Gift Shop, an online store supporting the charitable work of the Royal Air Force Museum, has seen their search engine rankings improve following Google’s Penguin 2.0 update, due to their on-going optimisation campaign with digital marketing agency Click Consult.

Penguin 2.0, Google’s latest algorithm update, is designed to reduce the number of websites achieving high rankings via black hat SEO techniques. Since the update came into effect on the 23rd of May, Royal Air Force Museum Gift Shop has seen an increase of more than 25% in their keyword positions, as well as a 5% boost in organic search traffic.

Since Royal Air Force Museum Gift Shop began their campaign with Click Consult in November 2012, they have seen a rise of more than 27% in their organic search traffic. At the beginning of the campaign, 28 of their keywords featured on page 1 of related search engine results—this has now risen to 35. Across the entire campaign, they have seen an increase of 64% in keyword positions.

A spokesperson for Click Consult said: “Google’s Penguin 2.0 has had a fantastic impact on Royal Air Force Museum Gift Shop’s online visibility—proof (if any were needed) that using organic, white hat optimisation techniques should be the only choice for all businesses.”

A spokesperson for Royal Air Force Museum Gift Shop said: “Since we came on board with Click Consult, we have seen a steady improvement in our rankings and traffic, which is fantastic for ourselves and the RAF Museum itself. Our success since the Penguin 2.0 update is proof positive of Click Consult’s dedication to achieving results and ensuring customer satisfaction.”

For more information on Royal Air Force Museum Gift Shop, visit http://www.rafmuseumshop.com.

For more information on Click Consult, visit http://www.clickconsult.com.

About Royal Air Force Museum Gift Shop:
Royal Air Force Museum Gift Shop stocks a wide range of RAF-themed products, including model airplanes, books, DVDs, cufflinks, clothing, board games, badges and more. All proceeds are used to support the charitable work of the Royal Air Force Museum.

About Click Consult:
Founded in 2003, Click Consult is an award winning Internet marketing agency. Based 10 miles south of Liverpool in North West England, Click Consult employs over 100 members of staff and has a wide portfolio of clients from SMEs to blue chip brands. With a core competency in search marketing, the agency also offers web development, social media marketing, web analytics and conversion optimisation.

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Claire Davies
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