Whether it’s in the cup or in your marketing, decaf just isn’t right
Montreal, Quebec (PRWEB) June 26, 2013
ZeroDecaf Marketing is a consulting and writing service for coffee companies – large or small – that sell coffee or coffee making equipment to gourmet coffee lovers at home.
In addition to his core work as an online writer, marketer and website optimization expert for some of the world’s largest companies, Nick Usborne is also a prolific writer on the topic of gourmet coffee.
ZeroDecaf Marketing is a blend of his professional writing and marketing skills and his personal passion for coffee, "Whether it’s in the cup or in your marketing, decaf just isn’t right."
According to Nick, the specialty coffee industry is at an exciting stage in its growth and development. Big players like Starbucks have inspired thousands of new players – from the makers of single-serve coffee brewers to one-person artisanal roasters, selling their coffee direct through the internet.
In this increasingly competitive market, there is a growing need for high-level marketing practices that target the right buyers with compelling messages.
In Nick’s own words, "Coffee companies end up with decaf marketing for one of two reasons. One, they have been around for a number of years and have failed to react to the growing surge in new competitors. In addition, many established companies are being slow to recognize the fragmentation of the market into groups of customers with wildly differing coffee buying preferences. Two, founders of new coffee companies are so excited by their new coffees, equipment or services, they launch their ventures with insufficient attention to their marketing plans and their messaging. In both cases, these companies need to review their positioning, improve their marketing and clarify their messaging."
ZeroDecaf Marketing can help coffee companies in three ways: 1) Clarify their positioning and differentiate their products and services. 2) Find their best stories (the coffee business is blessed with great stories), and get them shared through web content and social media, and 3) Optimize their websites to increase conversion rates and grow online sales.
You can find ZeroDecaf Marketing at ZeroDecaf.com and download their special report, "Beyond The Beans and Machines."