Barcelona (PRWEB UK) 26 June 2013
The International Marketing School in Barcelona has launched a new course, designed to provide training and expertise in running paid search campaigns across four major search engines. Covering Yandex, Baidu, Naver and Google, the Global PPC Manager course provides insights into the different structures, requirements and systems of each search engine to give delegates an in-depth understanding of how to use them effectively.
Delegates attending the three-day course will learn how to create accounts, conduct keyword research, set-up campaigns and manage bidding and reporting on each search engine. There are also sessions covering general international PPC principles and tactics. Delegates receive a workbook guide for all of the search engines.
The course is Yandex approved and all delegates will have the opportunity to take the Yandex.Expert test, an internationally recognised qualification which demonstrates proficiency in managing campaigns on Yandex. It has only been available to take in English since May 2013.
The school is run by Webcertain, a provider of international search marketing services and the Global PPC Manager course is led by Andy Atkins-Krüger, with support from the Webcertain team.
“When targeting Russia, China and South Korea, working with these local search engines is essential as they all hold the majority market share in their respective countries”, says Atkins-Krüger.
“There are still huge opportunities for international organisations to capitalise on the huge growth and often relatively low competition in these lucrative markets. This course will provide delegates with all of the information they need to get the most out of their paid search campaigns and to stay ahead of their competitors.
Courses run throughout the year, with several dates currently available for booking. Yandex clients interested in attending should contact the Yandex team directly for more information.
Webcertain Group is a UK-based international search marketing support services group which supports many of the world’s leading agencies and clients with their international online marketing needs. The group operates in 44-languages and more information can be found at http://webcertain.com.
The International Marketing School, based in Barcelona, offers a range of training course in international online marketing. For more details visit http://internationalmarketingschool.com/