Car Lovers Can 'Supe Up' their Ride with Design Masters™ from Wooky Entertainment

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Leader in craft activity lets boys create smokin’ hot car designs with new Ford and Lamborghini sketchbooks.

Wooky Entertainment's Design Masters

Design Masters presents a fabulous opportunity for boys to indulge their love of cars and art.

Drivers, rev your engines! Young car designers can “detail” their rides with Wooky Entertainment, Inc.’s Design Masters™ collection of sophisticated technical drawing sketchbooks that put them in the drivers’ seat. Developed specifically for boys, this year’s new “models” feature a range of Ford-licensed wheels for them to trace, color and detail precisely to their own specifications.

“Design Masters presents a fabulous opportunity for boys to indulge their love of cars and art,” said Christina Sklavenitis, Vice President of Marketing for Wooky Entertainment. “The new sketchbooks, featuring two of today’s most popular auto brands, let boys ‘build’ their dream cars from the chassis up exactly as they envision them.”

For 2013, Design Masters adds The Ford Motor Company to its “showroom” with five debut vehicle models. Each one presents base model vehicles and color instructions for kids 7 and up to follow or creatively interpret into their concept car. Artists get to choose the wheels, spoilers, bumpers and emblem as well as a range of car parts to create unique and awe-inspiring vehicle designs. The new Design Masters range includes:

  • Ford Focus RS500, Ford Boss 302 and Ford Street Racer I – Each of these three 30-page sketchbooks (16.5 x 29.2 x 1.27) includes more than 35 stencils, three illustrated inspiration sheets and over 140 stickers sure to get young car designers’ engines – and creativity – humming! SRP $6.99 each
  • Ford F-150 SVT Raptor and Ford GT – Boys can design their dream cars with these two 30-page designer sketchbooks (27.9 x 29.2 x 1.27) containing 50+ stencils, two illustration inspiration sheets and more than 250 stickers. SRP $9.99 each
  • Lamborghini 12-Pack Pencils – This 12-pack of wooden pencils in official Lamborghini colors provides auto artists with “picture-perfect” shades that let them create high-revving original drawings. SRP $4.99

The new Design Masters offerings join Wooky Entertainment’s popular existing lineup, which includes Lamborghini Gallardo, Aventador LP700-4 and Sesto Elemento sketchbooks.

In addition, Wooky Entertainment has launched a Design Masters website at http://www.facebook.com/mydesignmasters, and for the latest updates, enthusiasts can follow Design Masters on Facebook.

About Wooky Entertainment Inc.
Wooky Entertainment is a Montreal-based brand development company that produces and distributes high-quality, trend-right product worldwide. The company’s portfolio includes six standout brands for boys and girls of all ages: Style Me Up!®, Block Crayon™, Mixy™, Mathable®, Artzooka!™, and Design Masters™. Wooky Entertainment aims for excellence in creativity and design. The company’s goal is to present the latest, freshest, most fashion-forward innovations for everyone. For more information visit http://www.wookyentertainment.com.

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Laura Liebeck

Wooky Entertainment

514-312-7600
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