European Wax Center Opens New Manhattan Location This June

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The nation’s fastest growing wax-only facility expands, opening its fourth New York City location.

Grooming Industry leader European Wax Center, which provides luxury services at an affordable price opened its twenty-fifth location in the State of New York, its fourth in New York City. The new wax center is located at 222 E. 34th Street and will bring its quality services to residents and local businesses in the heart of the Murray Hill Neighborhood.

European Wax Center delivers the most effective and painless wax experience possible. Their unique COMFORT WAX™, a hard wax made from 100% natural beeswax, was designed to optimize the guest's comfort and has revolutionized the grooming experience. Additionally, European Wax Center’s wax specialists perform each wax using their exclusive 4 Steps to Gorgeous ™ skincare process, which is packed with antioxidants and vitamins. These specially designed products are not only great for your skin, but they make waxing less painful and last longer. European Wax Center prides itself on providing an efficient, sanitary, luxurious waxing experience.

Jessica Coba, co-founder of European Wax Center, explains, “Modern waxing is about feeling confident, sexy, and pampered. However, this practice is often believed to be for the 'privileged' leaving consumers with two unappealing options: the cheap, corner nail salon with questionable sanitary practices or the elegant, but over priced spa. We needed to rally women and men around a new option that’s for everyone: European Wax Center is that option.”

“We are thrilled to be expanding the European Wax Center experience throughout Manhattan,” says Daniel Reichman, Franchisee of European Wax Center’s East 34th Street location. “We believe that high quality waxing should be accessible to everyone and can be incorporated into everyone's regular routine and skincare regime,” explains his partner, Karim Bousleiman.

Bousleiman owned and operated several Party City franchises in New York and New Jersey before he joined Party City, Inc., where he last held the position of Director of Franchise Operations. Business partner Daniel Reichman, a corporate attorney, has lived and worked in New York City for over a decade, and understands the Manhattan lifestyle. Reichman’s corporate background combined with Bousleiman’s experience in the retail industry allows them to understand the unique opportunity for European Wax Center’s quick expansion in Manhattan. Reichman explains, “We wanted to bring the speed and convenience of EWC to the young professionals of Murray Hill, and we believe 222 E. 34th Street is perfectly situated for them.” With another location at 82 University Place in Union Square slated to open in July, Reichman and Bousleiman are currently seeking additional locations throughout Manhattan.

Today, European Wax Center is recognized as the leader in comfortable and hygienic waxing. With the addition of the E. 34th Street location, luxurious waxing can be incorporated into the regular routine and skincare regime of women and men throughout Murray Hill and Midtown Manhattan. European Wax Center enables everyone to feel pampered, beautiful and sexy.

About European Wax Center

European Wax Center was founded by siblings David Coba, Joshua Coba and Jessica Coba in 2004, and is now recognized as a leader in comfortable and healthy body waxing. The Cobas developed the ultimate wax experience that features the all natural COMFORT WAX™ developed in Paris and the 4 Steps to Gorgeous™ process -- Cleanse, Prepare, Wax, Rejuvenate. As well, features include a clean, professional environment, full-privacy Wax Suites, and exceptional service exclusively for EWC guests. Now, luxurious waxing can be incorporated into everyone's regular routine and skincare regime. European Wax Center enables everyone to feel pampered, beautiful and sexy. For more information about European Wax Center or to inquire about owning a franchise, log onto http://www.waxcenter.com or like us on Facebook at http://www.facebook.com/EuropeanWax, and twitter @EuropeanWax.

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Jill Jones
EWC-ME
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