The Arts and Business Alliance of Eugene Invests in 31 days of Experiential Travel Opportunities with Create! Eugene

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Create! Eugene provides opportunities for local, regional, and national artists to offer workshops in the Eugene area, as well as the marketing support necessary to promote their events.

Create! Eugene is a platform for entrepreneurs and artists to connect with visitors looking for creative and experiential vacations in the Pacific Northwest

The Arts and Business Alliance of Eugene presents Create! Eugene (http://createeugene.com/), a month-long celebration of the arts in Eugene and surrounding communities. As the popularity of experiential travel grows, so does the demand for “creative tourism,” and Create! Eugene is seizing the opportunity to expand into this market. Creative tourism, which focuses on the tourism potential of art and art-related workshops, has been growing in recent years as cities strive to set themselves apart from other competing destinations. Creative tourism has also been heralded as a new economic engine for communities around the globe, one which offers a new take on identifying cultural tourism resources within communities.

Create! Eugene (http://createeugene.com/) provides opportunities for local, regional, and national artists to offer workshops in the Eugene area, as well as the marketing support necessary to promote their events. More than 50 artists and organizations are collaborating to hold over 100 workshops and arts-related events in the month of August. Karen Rainsong, Managing Director of the Arts and Business Alliance of Eugene, states: “Create! Eugene is a platform for entrepreneurs and artists to connect with visitors looking for creative and experiential vacations in the Pacific Northwest, and provides an avenue for artists to access the travel industry revenue stream, which benefits the local economy as well.”

Create! Eugene provides the experiential vacationer with a diverse selection of workshops in all artistic media. The Eugene Textile Center, the only combination studio/retail outlet/educational center of its kind in the Pacific Northwest, offers fiber arts classes in spinning, weaving, and felting. Painter Jerry Ross, a devotee of 19th-century Italian impressionism and pioneer of the “American verismo” movement, leads his workshop “Gesture, Calligraphic Brushwork, and Abstraction in Plein Air Painting” at Sylvan Ridge Winery. The Oregon Supported Living Program offers multiple Arts & Culture workshops which promote OSLP’s mission to “break down barriers to participation in the arts for people of all abilities and build bridges to a more diverse and inclusive community.” At Eugene’s iconic Dogwood House, Cheryl Renee Long teaches a guided-art workshop, “Head Heart Hands Art,” in which artists of different media will work together to create unique collaborative pieces. The Gallery at the Watershed hosts multiple workshops and exhibits well-known Oregon painters, including Eugene artist Sarah Sedwick, who teaches a one-day plein air figure painting class in the gallery’s courtyard.

Kari Westlund, President & CEO at Travel Lane County, states: “Combining a visit to Eugene with a creative workshop is a natural fit. Eugene is the perfect context for an arts learning experience and a vacation is a great time to relax and enjoy being creative. We hope visitors will take several workshops. Area hotels have put together some great discounts for multi-day stays.”

Included in this initiative, and expanding on the model of experiential travel and participation, is the Eugene Plein Air Paint Out, a plein air painting competition in two parts: a traditional paint-out with $5000 in prizes, juried by Portland artist Eric Jacobsen, and a Facebook competition (taking entries now) featuring the chance to win a two-day workshop with Mr. Jacobsen (to be held at a local alpaca farm, Aragon Alpacas) and a night at the Eugene Hilton.

Opportunities for experiential vacations with Create! Eugene (http://createeugene.com/) range from high-intensity advanced training to entry-level niche crafts. Options include a diverse selection of dance classes, from modern dance with Juilliard-trained Peggy Soomil, to West African Dance with Alseny Yansane, formerly of the internationally acclaimed troupe Les Ballets Africains, to intensives and summer camps with Ballet Fantastique, a prestigious local ballet academy and chamber company. There are several basketry and weaving workshops led by well-known fiber artists Donna Sakamoto Crispin, Sheri Smith, and Jason Collingwood, among others. Additional offerings include classes in Nia, harmony singing, jazz ukulele, stained glass, and much, much more.

Create! Eugene aims to add to the many varied activities in the Eugene area, and to complement the existing festivals and events that draw visitors to the heart of the Willamette Valley.

Find more information on Create! Eugene at http://createeugene.com/.

Contact:

For additional information contact Brent Hanifl, Create! Eugene Coordinator, at 608.792.5746 or info(at)createeugene(dot)org.

Create! Eugene is a project of the Arts and Business Alliance of Eugene, ABAE, a 501(c)3 not-for-profit charitable organization. Through vision, leadership and service, the Arts and Business Alliance of Eugene is dedicated to enriching the cultural life of the Eugene community by acting as a catalyst for the creation of dynamic partnerships among the arts and business sectors.

This project is supported in part by a grant from the Oregon Arts Commission and the National Endowment for the Arts, a federal agency.

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