Setting Local Search Marketing Expectations Properly

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Maine marketing firm, My Local Leads provides tips on working with internet marketing specialists and setting attainable goals.

Assisting local businesses in navigating search engine optimization and online lead generation is the focus of Maine based My Local Leads. Often, My Local Leads team members work with business owners who have invested with other marketing firms and failed to achieve the results promised by that provider. The following goes over some of the common misconceptions organizations will be faced with when making decisions regarding online marketing for local businesses and how to avoid the pitfalls of inflated expectations and missed opportunities.

Many local business owners work with internet marketing firms to enhance their reach through local search marketing. As those business owners are focusing on growing their business, they rely heavily upon the knowledge and experience of marketing specialists that can help them bring in new customers. Shopping for an online lead generation or marketing firm can be a bit frustrating. Most companies have their own unique ways to handle marketing and many provide statistics to back up claims of prior success. The business owner should be aware that some of the promises that can commonly be found out there in the land of internet marketing—and even some of the things they may want to accomplish with online marketing efforts—may be harder to achieve than promised.

Most people are aware that the closer to the top of the search engine rankings a website appears, the more people will visit the site. A number of search engine optimization agencies will promise a number one spot on Google within a certain time frame. The constant changes to search engine algorithms make this impossible to predict. Promising a number one rank is a lark. Those top results are based on organic search quality, which is based on numerous things including relevancy, social media reach, authority, and more. Beyond that, there are several external forces that cannot be predicted or controlled including competitor initiatives, current events, and more.

Many SEO firms provide services including on-site search optimization, meta-tagging, website redesigns, and more. However, those same firms often leave out two of the most important aspects of online marketing today—content marketing and social media marketing. Business owners should make sure that the firm they select for online lead generation is working with every tool available. This includes social media, local mapping online, and proven content marketing strategies.

While it is quite possible for local businesses to experience increased sales from successful search engine optimization efforts, there are a number of factors that must be considered. In many cases, a skilled SEO provider can assist with these items, so business owners need to verify whether the firm they select handles these or not. For one, the onsite copy and website layout can have a major impact on sales. Getting traffic to the site is only part of the battle. Successful online marketing teams like My Local Leads understand that all the leads in the world with a poor conversion rating is not going to help. The assistance may include process improvement for sales funneling, marketing materials, and even price point research and focus group studies.

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Chris Moreno

Cameron Corniuk
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