9-year-old Girl Runs Lemonade Stand For 365 Days Straight to Help End Child Slavery and Launch Make a Stand Brand “Lemon-aid”

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Vivienne Harr, age 9, celebrated the one-year anniversary of her lemonade stand to end child slavery by announcing she is moving her stand from her front yard to the beverage aisle.

“I believe anyone can change the world. You don’t have to be big or powerful or anything like that. You can be just like me, a 9-year-old who is ending child slavery,” said Vivienne Harr.

●    9-year-old raises nearly 1 million dollars to help end child slavery and launch new beverage company
●    Lemon-aid" Earns Fair Trade Certification
●    “Pay What’s in Your Heart,” Customers to name price at check-out

On Sunday at Molsberry Market in Santa Rosa, Vivienne launched Make a Stand Lemon-aid (http://www.makeastand.com), a Social Purpose Company establishing distribution at over 70 retail locations in California, Oregon and Washington, including Molsberry Market, Mollie Stone’s, Andronicos, and Real Foods Co., with plans to go national in the coming year.

Make a Stand Lemon-aid was born last year when Vivienne saw a photo of two boys working as slaves in Nepal. She and her family did some research and discovered there are over 18 Million children currently enslaved around the world, even here in the US. Vivienne told her parents she wanted to set up her lemonade stand to help free them. By staying open every day, rain or shine, within 6 months she raised enough to donate $101,320 to anti-slavery group Not For Sale and helped free hundreds of slaves.

But she didn’t stop there. Vivienne set a new goal, to continue her lemonade stand for a year and use the proceeds to start a lemonade company to sell certified fair trade, organic lemonade in 8oz bottles, and from the profits help to free more slaves. From this inspired effort, Make a Stand Lemon-aid was launched. Make a Stand Inc. SPC is a Social Purpose Company that gives half of all profits from its bottled lemonade to five carefully-vetted, hand-selected organizations that do leading work in eradicating child slavery. Vivienne, with help from her friends, family and social media, has raised nearly $1,000,000 to establish Make A Stand, SPC.

“I believe anyone can change the world. You don’t have to be big or powerful or anything like that. You can be just like me, a 9-year-old who is ending child slavery,” said Vivienne Harr.

“Big things have small beginnings. This started small, and now it’s getting reeeally big! If we keep making a stand, together, we can make a world where all children are free. And that would be a very good thing.”

Vivienne made the announcement in partnership with Fair Trade USA, the Oakland-based nonprofit and leading Fair Trade certifier. The organization audits and certifies transactions between companies and their international suppliers to help ensure that farmers and workers are paid fair prices and wages, work in safe conditions, protect the environment, and receive community development funds to empower and improve their communities.

“Fair Trade USA is honored to partner with Vivienne to Make a Stand for ending child slavery and improving the lives of farming families around the world,” said Paul Rice, President and CEO of Fair Trade USA. “Together we can make a big difference, one bottle of delicious lemon-aid at a time.”

Vivienne continues to attract support for her cause in many forms. For the past few months she has been followed by a film crew from Emmy Award winning StillMotion Originals in the making of a feature length documentary called #standwithme. The crew followed her lemonade stand to Oklahoma where she made a stand for the victims of the recent tornadoes. In September, Vivienne is planning to journey to Nepal with humanitarian photographer Lisa Kristine to meet the boys from the photo.

“What we are witnessing is the beginning of the end of child slavery, led by a child,” said Patrick Moreau, Director of #standwithme. “We will be known as the generation that set it all in motion!”

PHOTOS: Members of the media are welcome to use images from the Make a Stand Instagram account (http://instagram.com/makeastandlemonade#). Kindly credit: “Make a Stand Lemon-aid: Ending Child Slavery—One Bottle at a Time. makeastand.com.”

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Katie MacKenzie
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