Bronto Software Adds Responsive Email Templates to its Marketing Platform for Commerce

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Order Confirmation, Cart Abandonment Among the Responsive Templates Now Available to Provide Better Experiences for Mobile Consumers

Time-strapped marketers can create one version of an email and know that it will render correctly on a mobile device

Bronto Software (bronto.com), the leading marketing platform for commerce, today announced the availability of responsive email templates, enabling marketers to create emails that are visually appealing, regardless of the device on which they are viewed. This is one of several mobile/SMS marketing features available as part of the Bronto Marketing Platform, which combines email and cross-channel marketing to help commerce marketers drive more revenue.

According to Bronto’s statistics, 39 percent of emails are opened on a mobile device, and that number is steadily rising. “We want to help commerce marketers connect with the mobile consumer,” said Joe Colopy, CEO of Bronto. “But it’s also about ease of use. Time-strapped marketers can create one version of an email and know that it will render correctly on a mobile device. It’s less work for them.”

Bronto’s email templates include built-in responsive code that dynamically adapts the layout and style of the message to a smaller screen. Columns and navigation elements are stacked, images and buttons are resized and the copy is reformatted. This makes marketing emails easier to read, which in turn drives more engagement. Previously, marketers had to create a separate version of the email for mobile viewing.

Bronto provides more than 130 responsive templates, offered in six different layouts and a wide range of themes. The templates are designed to be easy to customize. For example, the sections of the template that are not used by the marketer automatically disappear when the email is created.

Commerce-ready templates for order confirmation and shopping cart abandonment messages have also been enhanced with responsive design. These templates are pre-built with API tags to make it easier for marketers to insert order and product information into emails. They also include built-in sections for adding cross- and up-sell offers.

Bronto’s responsive email templates add to a suite of Mobile/SMS capabilities already available within the Bronto Marketing Platform, enabling commerce marketers to:

➢    Drive customer loyalty and more revenue with targeted SMS campaigns, including new product alerts, flash sales or other time-sensitive deals, special offers and coupons, text-to-win contests and more.

➢    Enhance customer communications by sending order confirmations, shipping alerts, product availability notices and other service-based messages via SMS.

➢    Create interactive list growth (Text-to-Join) campaigns that allow consumers to send a text message to opt-in to an email list.

➢    Leverage QR codes for acquisition in physical stores, at the point-of-sale and other offline locations.

Bronto’s responsive email templates add to a suite of Mobile/SMS capabilities already available within the Bronto Marketing Platform. For more information on the Platform, see the quick video tour at bronto.com/platform/quick-tour.

About Bronto Software

Bronto Software provides a cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Party City, Armani Exchange, Timex, Samsonite and Gander Mountain. Bronto is listed as the leading self-service email marketing provider to the Internet Retailer Top 1000. Bronto is headquartered in Durham, NC with an office in London, UK. For more information, visit bronto.com.

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Tom Francoeur
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