Orlando, FL (PRWEB) June 27, 2013
Unless you are a noted author with a “fat cat” publishing house, marketing a new book is a daunting task. First-time author Gary Watts, who has captured his career as a marketing executive in the eBook 100 Marketing Trade Secrets for any Business, believes he has the solution to this conundrum: a high-end, low-cost video book trailer placed on a variety of social media channels.
Using a preformatted formula to minimize the costs, the video trailer serves as the author’s dynamic sales agent in all forms of social media – 24 hours a day, 365 days a year. Watts placed his video on YouTube, Facebook, Twitter, LinkedIn, My Space, Squidoo, Google, and others. Take a look: Click Here
Watts, who has implemented successful marketing campaigns for such heavy weights as Disney, CBS and Hilton Inns, now produces book trailer videos for other aspiring authors.
The trailers feature standard content including a high-end creative storyline synopsis as well as where to purchase the book. The relatively low cost for production includes voice-over talent and music clearance.
“I knocked my video trailer out for under a grand – a small fraction of what publishers would spend,” he says.
Watts says in today’s marketing environment, social media is king.
“I saw how much time people spend tweeting, posting, chatting, blogging and Yelping (if there is such a thing). But I don’t have four or five hours a day to sit here and ‘build relationships’ and ‘hold hands’ around the campfire and go twittering all over the place – nor do I want to!” Watts explains.
Instead, Watts has harnessed the horsepower of social media to market his eBook.
“I’m calling this Marketing Secret #101 and I’ll use it in my next book!” Watts quips.
100 Marketing Secrets for Any Business is available on Amazon, Barnes & Noble, and Google. For more information visit http://www.100marketingtradesecrets.com Gary Watts can be contacted at gwatts008(at)aol(dot)com or 407-758-8853.