The reality is, when you are at this stage of the process with a new group, no one has your back and it’s up to you to prove yourself
Los Angeles, CA (PRWEB) June 27, 2013
Having started off as six members—then five, then four, now finally three—pop/urban power-trio Love Jones Girlz has locked into an identity, a singular sound and a laser-like direction they can call their own. Now in their third year, the dynamic teen trio has been perfecting their craft and putting in their time. To date, they have performed at such top-notch venues as the Faces in the Crowd Showcase in New York City; the Arizona State Fair; the Harlem Summer Stage; the Black Family Reunion (on the National Mall); Arthur Ashe Kids Day 2012; and turned in an electrifying version of the National Anthem at a New York Knicks game at Madison Square Garden. Clearly, they have pumped up their resume.
Love Jones Girlz are coming fresh off an appearance (and victory) on the Black Entertainment Television's flagship show, 106 & Park—Wild-Out Wednesday’s Competition. Along the way, the three band members—Taylor Nirvana Jones, Noni-Storm Chinn and Claire Jones—have been triumphing over the growing pains of learning the business, conquering social media, and being teenagers. All of this is reflected in the powerhouse songs on their debut EP, “Addicted To Lipgloss”.
According to the girls, “Addicted to Lipgloss” describes that moment in an adolescent’s life when a girl goes from playing with dolls to becoming entirely possessed by her appearance. “There is literally a point,” explains Taylor Nirvana Jones, “when you’re around 10 or 11 years old, that suddenly you become obsessed with makeup. Whether you’re watching your mom put on makeup or do her nails, or seeing a cosmetics commercial on TV, you know for sure you’re addicted. After that, your favorite pastime is going to the mall and hanging out at Claire’s, MAC or Sephora, and spending all of your allowance on makeup. That’s because your appearance and boys have started to matter. And that’s what ‘Addicted to Lipgloss’ is all about.”
The group’s landmark, seven-song EP plays like the personal soundtrack of the modern-day teenager. Kicking off the collection is the blues-inspired hip-hop track, “Rumors,” which probes the real-life issue of social media-bullying. Another track, “Girl Hater,” asks the question, “Why do some girls hate on you for no reason?” And “Treat Me Like a Lady”—a runaway fan-favorite—underscores the importance of respecting yourself and demanding that a guy treat you right. Then the party really starts, with the explosive anthem “Monster.”
Says Charlie Jones, one of the group’s managers: “The reality is, when you are at this stage of the process with a new group, no one has your back and it’s up to you to prove yourself. Your are knocking down wall after wall—and steel walls at that—but you have to have the goods to back it up. Fortunately, Love Jones Girlz has got the goods.”
The EP’s producers include Big Rus (Atlanta), Jon Frost, Sage Brantley, L.Z. Reeves (New York) and Jones himself, producing under the moniker C.J. Mix. By day, Jones is one of the top Emmy Award winning sound-production mixers in the country. His credits include “In Performance at The White House,” Elvis Costello’s “Spectacle With,” “The Chris Rock Show” and “Black Girls Rock.” It was Jones who first came up with the idea for assembling Love Jones Girls after watching an episode of “American Idol.”
The debut album’s first single release is “Rumors,” and the music video—directed by Rock Davis and Jay Rodriguez of Itchy House Films—places the girls in the urban oasis of a Harlem playground. Throughout the video, the Love Jones Girlz cope with social media comments that have been trailing them for years. The video already has an avid fan following. Here is a private link to preview the music video. http://www.youtube.com/watch?v=xci3_fFrctw&feature=youtu.be
The official release date for the music video is Tuesday July 9th.
“The timing was perfect to release the single during Black Music Month” explains Claire Jones. "Black Music Month is a time to honor and reflect on the legacy and contributions African - Americans have made to music. With 'Rumors' it features a blues guitar lick that's reminiscent of the Mississippi Delta Blues. Noni Storm Chinn goes on to explain “We look up to and study girl groups from the past; from The Supremes and The Emotions to EnVogue, TLC and Destiny’s Child”, they paved the way for us". This is demonstrated in Love Jones Girlz recent tribute to The Emotions during a taping for last.fm as the group performed an arrangement of “Ain’t No Sunshine” The Emotions recorded. Here is a link to watch the clip. http://www.youtube.com/watch?v=qAC-YKcnh0k
As a result of e-blasts, early radio play and pre-release buzz on “Rumors,” Love Jones Girlz has been added to the Los Angeles-based The School Tour, a platform that has become a springboard for vibrant young talent. The group will join the tour in late June and perform throughout the summer and fall. Then Love Jones Girlz will appear once again on BET, on 106 & Park: Wild-Out Wednesday’s Coca-Cola Summer Series on Tuesday August 20th, with a live performance. Plans are also in the works for the group to participate in Bullying Prevention Month in October 2013.