Ken Walker Joins Data Age Business Systems as Director of Marketing

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Veteran web producer and Internet marketing expert to oversee all marketing efforts and strengthen the company’s traditional and online demand generation initiatives.

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Ken Walker

Ken’s deep expertise in web site optimization, SEO, SMM, and paid search, combined with his strategic and technical capabilities, make him the perfect person to lead our marketing team at this exciting time in our company's history.

Data Age Business Systems (Data Age), a global provider of financial transaction software solutions, has added veteran digital marketer Ken Walker to its growing team. Walker, who joined the firm earlier this month, is responsible for managing, developing, and delivering traditional marketing and web-based demand generation for both internal and external campaigns. In his new role as director of marketing, Walker will oversee all marketing initiatives including online, trade show, and print with a focus on demand generation. He will also lead Data Age’s expansion plans for existing lines of business, new product development, and new partnerships.

“Ken’s deep expertise in web site optimization, search engine optimization, social media marketing, and paid search, combined with his strategic and technical capabilities, make him the perfect person to lead our marketing team at this exciting time in our company’s history,” said Tom Streng, president of Data Age. “He has the perfect combination of industry knowledge and multichannel marketing experience to help us achieve our business growth goals.”

Walker’s previous roles included digital marketing consulting and consumer engagement strategy development for a variety of small and medium sized businesses. He served as director of internet marketing for Tampa Digital, directed operations at atLarge, Inc., a global consultancy focused on digital business strategy and design, and LinkShare Corp. As web producer at LinkShare, Walker supervised web design, development, content, search engine optimization (SEO) and social media marketing (SMM) teams.

Data Age, which is celebrating its 25th year in business in 2013, is led by co-founders Streng and Randy Peffly, who serves as executive vice president. The privately held company has grown organically by prudent fiscal management and the careful cultivation of trusted relationships with customers, partners, and a network of resellers. Today, Data Age serves nearly 2,600 customers in 27 countries within the Convenience Store, Liquor Store, Pawn, Check Cashing, Payroll Advance and Title Loan industries. Both individual unit and multi-store businesses rely on the company for its expertise in Point-of-Sale (POS) technology, loan management, inventory management, scanning and bar coding products, biometrics, risk mitigation, regulatory compliance, and Customer Relationship Management (CRM) systems.

Since 2007, the company has experienced significant growth in its core business and exploited opportunities in the marketplace to extend its line. Capitalizing on the introduction of new technologies and listening to their customers, Data Age created new products, and added features to existing ones to make them more robust and keep them ahead of an increasing number of competitors who were now in their field.

About Data Age Business Systems

Data Age offers industry leading financial transaction software solutions that enables business doing non-traditional lending, buy/sell, check cashing and even retailers to scale their organization, deliver expeditious customer service, capture data quickly and accurately, mitigate risk, adhere to regulatory mandates, manage employee challenges, and drive profitability.

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Michelle Bauer
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