Moves Headquarters to New Orleans

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Petite Clothing E-Tailer Relocates from Fashionable Southern California to Deep South

Why would an apparel startup move from an area known for the hottest fashions to an area known mainly for the hottest weather?

Elizabeth Bates, the “Five-Foot Founder” of, knows the July 1st move could raise some eyebrows. Bates explains: “Before New Orleans became known for its entrepreneurial energy, it was known for its creative energy and soul, and that's a great environment to incubate a fashion-based company.”

Bates may be on to something – not only was New Orleans named the “coolest start-up city in America” by Inc. magazine, but Fashion Week ( came to the Crescent City in 2011 as well, bringing with it a new forum for the local fashion industry.

Tracee Dundas, Fashion Week New Orleans Founder and Creative Director, explains: “As the Gulf Coast’s film, tourism and entrepreneurial sectors have achieved new heights, it stands to reason that the fashion industry can and should do the same. It's exciting to play a significant role and see the growth of fashion return to New Orleans and the Southern region. The growing strength of our regional fashion industry is becoming more evident and I’m thrilled Fashion Week New Orleans is a staple of what the industry has to offer by giving designers and boutiques a platform to showcase their fashions.”

This is exactly the kind of opportunity Bates is looking for - she hopes to collaborate with Fashion Week New Orleans in the future to devote an event to petite fashion, similar to what Baltimore Fashion Week did this past April with UNDER. While is a nationwide online retailer, this would be an opportunity to get involved on the local level. “I felt the pull, like so many others, to return to the city I love and do what I could to help strengthen it.”

Founded in 2012, is the web’s first online clothing retailer catering exclusively to petite women 5’ 4” and under. The shop offers a variety of petite clothing, from well-known premium brands to exclusive designs from independent designers. More information about can be found at


If you’d like more information about this topic, or to schedule an interview with Elizabeth Bates, please call (619) 333-6383 or email elizabeth(at)thepetiteshop(dot)com.

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