(PRWEB) June 25, 2013
It’s now the heat of the summer, the time of the year to shed the shoes and winter coat and go outside and bask in the beautiful weather. But too much of a good thing can do serious damage — it’s important to take proper precautions before spending a day in the sun.
The American Academy of Dermatology offers these skin care tips to Stay Safe in the sun:
- Cover all exposed skin with a liberal amount of a water-resistant sun screen every 2 hours.
- Wear protective clothing, a wide-brimmed hat and sunglasses for sun protection.
- Seek shade when possible.
- Reduce exposure when the sun’s rays are strongest: from 10 a.m. to 4 p.m.
- While many enjoy being out in the sun, few ever take these necessary precautions to prevent skin damage. In fact, the overwhelming majority believes sun exposure is good for the body and that people with tans look healthier and more attractive.
Sadly, the opposite is true.
As it turns out, exposure to ultraviolet (UV) light—either from the sun or tanning beds—causes most of the skin changes that makes people look older as they age. This news may come as a surprise, but in many cases the sun could be doing more harm than good.
What are the effects of overexposure to the sun?
The damaging effects of the sun's rays can be broken down into short-term and long-term effects.
- Sunburn - One of the most familiar and painful effects of sun exposure is sunburn.
- Loss of elasticity - The UV component of sunlight breaks down collagen and makes skin less supple. Not only recreational beach goers but also people who work outdoors for extend periods such as farmers, sailors, parking lot attendants, lifeguards, etc. are susceptible to these negative effects on the skin that yield leathery, weather-beaten skin.
- Wrinkles - Loss of elasticity, combined with gravity, can make skin sag and wrinkle.
- Dry skin - Especially on the lower legs, elbows and forearms.
- Age spots - Sometimes called liver spots, they have nothing to do with the liver. These flat, brown spots bigger than freckles, while harmless, they mar the face, hands, arms, back and feet.
Columbia Healing Cream is an effective treatment for skin that remedies the short term and also counteracts the long term effects of the sun's rays.
What is the first thing sun goers should put on their skin after it burns (how to treat a sun burn)?
Columbia Healing Cream contains vitamins, minerals, moisturizers and a highly effective preparation of aloe vera gel they have dubbed "Cold Pressing" that yields the most potent and least processed aloe isolate. Cold pressed aloe is far stronger than other aloe products that are processed with heat. This attention to minute detail in Columbia's labs yields twice the healing enzymes, twice the vitamins, twice the soothing amino acids for enhanced skin repair. Aloe gel itself contains more than 75 naturally occurring vitamins, minerals, antioxidants, amino acids and enzymes. It has healing and anti-inflammatory hormones that treat skin burns and dry flaky skin, making it an effective treatment for sun exposure. According to the Mayo Clinic, topical aloe gel has properties that may improve wound healing and skin inflammation.
What about counteracting the long term negative effects of the sun’s potentially harmful effects?
Columbia Healing Cream stimulates the body’s natural hydration process. This unique formula consists of vitamins, minerals and plants, which completely absorb into the skin. Most other moisturizing products are “barrier” creams and lotions. That is, they remain on top of the skin and leave a protective film to keep the skin from harmful elements. Barrier creams are greasy and they can actually clog the pores of the skin, creating an interruption in the skin’s breathing process.
Columbia Healing Cream behaves differently — a difference that can be felt at first touch. Within a matter of seconds, the cream gets totally absorbed into the skin (leaving no greasy film), where it begins to hydrate and rejuvenate.
In addition, it contains Aloe Vera gel which contains vitamins C and E that fight aging by keeping skin firm and tight. The healing qualities of aloe gel have been utilized for centuries - the ancient Egyptians even called aloe the "plant of immortality."
Columbia Healing Cream has been clinically proven to help skin look and feel younger.
In a study conducted in June 2011, 100% of the control group noticed their skin felt softer and smoother and had greater elasticity within two weeks of using this product. Columbia Healing Cream combines vitamins, minerals and plants to create a full body moisturizing system that protects, soothes and helps heal the skin while it enhances the body's natural hydration process. Skin repair and hydration are exactly what is needed after exposure to the burning sun's rays.
This product is produced and distributed by the country's oldest family owned skin care products company, The F.C. Sturtevant Company. It can be found at fine pharmacies, spas, salons and through dermatologists nationwide. This product and all other Columbia brand products are also available online.
- Shelton RM. Aloe vera. Its chemical and therapeutic properties. Int J Dermatol. 1991 Oct;30(10):679–683. [PubMed]
- Alfred Garbutt, D.C. The Rediscovery of Aloe Vera - Processing the plant with high heat also destroys many of the beneficial ingredients of Aloe.
- Aging changes in skin.” U.S. National Library of Medicine, National Institutes of Health.http://nlm.nih.gov/medlineplus/ency/article/004014.htm.
- “Indoor tanning.” American Academy of Dermatology, 2011.http://www.aad.org/media-resources/stats-and-facts/prevention-and-care/indoor-tanning.
- “Tanning Products.” U.S. Food and Drug Administration, 2010. http://www.fda.gov/Radiation-EmittingProducts/RadiationEmittingProductsandProcedures/Tanning/ucm116434.htm.
- “Vitamin D.” Office of Dietary Supplements, National Institutes of Health, 2011.http://ods.od.nih.gov/factsheets/vitamind.
- "An Investigation Intp The Efficacy of Moisturization Product" AMA Laboratories, June 10, 2011.