Launches First Universal Lead Consolidation Service for Real Estate Industry

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Breakthrough Technology Bridges Gap Between Online Leads and Lead Management Software

Automatic lead consolidation is the next ‘must have’ feature for CRMs. Agents want their leads to funnel seamlessly and automatically into a single application, regardless of origin.

FiveStreet, Inc. ( today announces the real estate industry’s first universal lead consolidation service, enabling software providers to integrate instantly with 40+ lead vendors. Powered by an artificial intelligence system affectionately named “Doris,” the product is targeted at CRMs and other lead-management applications, and is available as a white-labeled, hosted service.

FiveStreet receives emails from lead vendors at an assigned email address, and Doris automatically extracts relevant lead data using a sophisticated parsing engine, then relays the lead information to each agent’s CRM. This eliminates the need for agents to manually enter information into their CRM, increasing customer engagement and allowing agents to be more responsive while on-the-go.

Originally developed as part of FiveStreet's lead management software, the artificial intelligence and machine learning algorithms that constitute Doris are the product of a year and a half of R&D.

BJ Tregoning, a co-owner / Real Estate Broker at Organic Realty said, “We consider FiveStreet a game-changer for us. We are no longer held hostage to one lead generator. We can now collect leads from multiple sources into one place, evaluate their effectiveness, and then make intelligent decisions on how to allocate our marketing dollars.”

Rusty Klophaus, co-founder and architect of FiveStreet’s lead consolidation technology, adds, “Over 80% of subscribers to FiveStreet’s retail service receive leads from multiple online real estate platforms. We believe that automatic lead consolidation is the next ‘must have’ feature for CRMs. Agents want their leads to funnel seamlessly and automatically into a single application, regardless of origin. They want a set-and-forget, one-stop solution.”

FiveStreet’s retail lead management platform is currently used by top real estate teams and brokerages nationwide to improve their response to online leads. 60% of the leads routed through the platform are claimed by an agent within 5 minutes.

FiveStreet’s technology currently supports leads from over 40 sources; new sources are added regularly upon customer request. Supported lead vendors currently include 1ParkPlace, AgentAchieve, BoomTown, Buyer Acquire, Diverse Solutions, Estately, FindWell, Gravity Forms, HUD Seeker, HomeFinder, Homes Database,, HotPads, IDX Broker, Keller Williams, REMAX,,, Realty Store, LeadRouter, ListHub, Lone Wolf, Long & Foster, LoopNet, MLS Finder, MRIShomes, Movoto, Point2, RealtyTrac, Reliance Network, ShortSaleSeeker, Simple Foreclosures, Smart Targeting, Spatial Match, Street Easy, TigerLead, Top Producer, Trulia, VFlyer, WolfNet, and Zillow.

FiveStreet’s lead consolidation technology is available immediately. To learn more, please email sales(at)fivestreet(dot)com.

About FiveStreet, Inc. is a software and technology company that empowers real estate agents, brokers, and related companies to manage and convert leads more effectively. Based in Alexandria, Virginia, the company currently provides service to over 1,000 agents nationwide and processes in the order of 150,000 leads per year originating from over 40 different online platforms; and all of these figures are growing quickly. The company’s retail service for agents has five components: (1) automatic lead consolidation; (2) automatic lead research; (3) automatic lead engagement; (4) automatic lead routing; and (5) automatic lead tracking. For more information on the company and its retail service for agents, please visit

The FiveStreet logo is available at

FiveStreet is a trademark of FiveStreet, Inc. Other names mentioned in this press release may be trademarks of their respective owners.

SOURCE: Five Street, Inc.

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Craig Simoneau
since: 01/2012
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