LOS ANGELES (PRWEB) June 25, 2013
American Beverage Consortium, a prominent resource for members of the beverage industry, has chosen Marketing Maven as its marketing and public relations (PR) agency of record for the eBev 2013 national beverage marketing conference. eBev 2013 is a three-day conference to be held on October 23, 2013 to October 25, 2013 at the Embassy Suites Denver-Downtown in Denver, Colorado.
Marketing Maven will be supporting The American Beverage Consortium with their first annual eBev 2013 conference. Marketing Maven’s expertise in the beverage industry includes working with a major brewing company by helping them identify key influencers in the Hispanic market with active social listening and determining share of voice, competitive analysis, keyword identification and sentiment analysis.
eBev will focus on navigating the digital, mobile, and social media marketing in the beverage industry. Beverage manufacturers, bottlers, distributors and retailers will be attending the conference to learn about the unique set of challenges facing the beverage industry when executing an optimal digital strategy.
“We needed experts to launch American Beverage Consortium’s first annual conference and Marketing Maven’s proactive approach and understanding of the impact of digital strategies played as a factor in our decision,” said Seth Hillstrom, managing partner at American Beverage Consortium. “Marketing Maven’s expertise in the beverage industry will help our conference provide multi-channel expertise and solutions to a number of big brand beverage companies.”
Marketing Maven will facilitate national media check-in and coordinate the pressroom for maximum media exposure. Additionally, Marketing Maven will arrange media interviews for founders and speakers at the event.
“We are excited to shed light on digital marketing strategies for a variety of national manufacturers,” said Lindsey Carnett, Chief Executive Officer and president of Marketing Maven. “Strategies that help brands become profitable will play a major role in the conference. We look forward to working with the American Beverage Consortium and helping eBev 2013 attendees learn more about navigating digital marketing in the beverage industry.”
The eBev 2013 speaking faculty is comprised of the absolute top of the chain digital marketers. Speakers include Maarten L. Albarda, founder of MLA Consulting Firm and Former vice president of Global Connections for Anheuser-Busch InBev, Steve Mura director of digital marketing for MillerCoors, Tim Murphy, vice president of marketing for Pernod Ricard, Stephen Surman, global head of digital strategy and social media for Mead Johnson Nutrition, John D. Ross, Junior, senior digital marketing manager of engagement for PepsiCo, Tom Barbitta, senior vice president of marketing and sales for Carolina Beverage Corporation—Cheerwine, Scott Lerner, founder and ceo of Solixir, Elizabeth Windram, Global Digital Marketing Manager for Barefoot Wine & Bubbly, E & J Gallo, Anthony Rushton, ceo of Telemetry, the digital media forensics company, Jason Randles, digital marketing manager for Deschutes Brewery, Sonat Birnecker Hart, president of Koval Distillery, Montana Triplett, Director of Digital for Hennessy, Moet Hennessy USA, Lucas Herscovici, Vice President Digital Marketing North American for Anheuser-Busch InBev and Kevin Darst, digital manager of New Belgium Brewing.
eBev 2013 has secured media partners Beverage Industry and Direct Marketing News to ensure the greatest exposure to beverage industry and agency participants.
To learn more about and register for American Beverage Consortium’s first annual eBev 2013 conference, please visit beverageconsortium.com/event/ebev-2013.
For more information about Marketing Maven please visit http://www.marketingmavenpr.com.
About the American Beverage Consortium
The American Beverage Consortium is a unique solution for the beverage industry. With up-to-date news and a trove of resources, the American Beverage Consortium enables retailers, vendors and academic members of the beverage industry to come together and connect. This enables ideas to be shared, creativity to flourish and connections to be made.
The American Beverage Consortium provides all of its members with news about practically everything that moves in the beverage industry. With a unique five-chapter structure, labeled as retail, distribution and logistics, processing and manufacturing, marketing and communications, and packaging and bottling, the American Beverage Consortium is able to deliver a truly unique solution to its members. For more information about American Beverage Consortium, please visit http://www.beverageconsortium.com.
About Marketing Maven
Integrated marketing and Public Relations firm, Marketing Maven, is an innovative agency that under promises and over performs. Founded by Lindsey Carnett in 2009, the agency specializes in lifestyle and consumer products, corporate and event PR. Marketing Maven specializes in Public Relations, social media management, and Hispanic marketing. Additional services include reputation management, direct response marketing, SEO and celebrity gifting. Marketing Maven develops newsworthy mainstream campaigns relevant to the clients’ product or service. With offices in New York and Los Angeles, the agency creates media interest and delivers the clients’ message to the masses, creating a demand from the target demographic.
Marketing Maven also has an expertise in Direct to Consumer marketing as well as product development and PR for beverage brands, food, supplements and ingredients. The agency has the ability to earn product distribution at retail and helps find funding for national product launches. With representatives across the globe, the Marketing Maven team has strong relationships with local, national and international media. Visit http://www.MarketingMavenPR.com for more information about the company.